E709: Google is de-indexing millions of pages - and SEOs around the world are scrambling to figure out why.

I explain what’s happening with the recent changes to Google’s indexing, which appear to have started in late May 2025.

Topics covered:
- Why pages are being removed from Google’s index
- How Google’s approach to topical authority may be changing
- Whether this is connected to an upcoming Core Update
- What you can do if your pages were de-indexed

I’ll also share what other SEOs are seeing and how some are recovering lost pages.

⭐️ Paul P on 𝕏 - https://x.com/pavlos1944/status/1932354931392135449

⭐️ Drop In Google Indexing Less Since Late May 2025? - https://www.seroundtable.com/google-indexing-less-may-39538.html

⭐️ Reminder: Google has been removing indexed pages. Check and resubmit. - https://www.reddit.com/r/SEO/comments/1l3i896/reminder_google_has_been_removing_indexed_pages/

⭐️ 127 pages crawled not indexed and loss of position - https://www.reddit.com/r/SEO/comments/1l5t5bk/127_pages_crawled_not_indexed_and_loss_of_position/

⭐️ Link Echoes SEO Experiment - https://seosherpa.com/seo-experiments/

⭐️ Google On Unrelated Content As A Search Ranking Issue - https://www.seroundtable.com/unrelated-content-google-seo-39574.html

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Google's Massive De-Indexing: An Overview
00:11 Reports and Examples of De-Indexing
01:31 Theories Behind Google's De-Indexing
02:19 How to Check and Fix De-Indexed Pages
03:28 Community Insights and Reactions
09:03 Understanding Topical Authority and Link Echoes
13:45 Final Thoughts and Recommendations

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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