Has your therapy profile been gathering dust? In this episode of Good Enough Counsellors, Josephine Hughes shares why writing your directory profile once and forgetting about it means you may be missing out — especially if you want to attract more of the right clients.

From updating your photo to adding a short video, Josephine offers practical encouragement and simple tweaks to help your profile feel more relevant, more accurate, and more effective. You’ll also learn how to use feedback from real enquiries to refine your message — and why refreshing your profile regularly can boost your visibility on directories.

Takeaways:

• Why updated profiles are favoured in search results
• How an old photo (or Covid era profile) could affect client trust
• The value of introductory videos
• How client feedback can enhance your profile
• A realistic way to keep your profile up to date without the overwhelm

Resources mentioned:

Access the Therapist Profile Toolkit HERE

Episode 28: Recording a Video for Directory Profiles

Episode 22: Directory Profiles: Photo Tips to Get Noticed

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of Good Enough Counsellors, I’m joined by Sharon May, founder of Kingsclere Counselling Service.

Sharon shares her inspiring journey from working alone in a single upstairs room on her family farm to building a thriving group practice of 14 therapists. We talk about the moment she took the leap to expand (far earlier than she expected), and how she weathered the pandemic just as her practice had begun to grow.

But this episode is about more than business. Sharon opens up about imposter syndrome, trusting her gut, and how her values help her navigate big decisions. She also talks about doing a Masters in psychotherapy — and the research that followed into the mental health of farm wives, which led to her being awarded a prestigious Nuffield scholarship to study the topic around the world.

Takeaways:

• That having courage means experiencing fear, too
• What Sharon learned from running a team
• The importance of being value-led to grow a counselling service that’s rooted in community
• What Sharon's research reveals about the hidden emotional burden carried by women in agriculture
• Why imposter syndrome often means you’re doing better than you think

Whether you’re building a private practice, exploring a niche, or just wondering what your next step might be, this conversation is packed with honesty, insight and encouragement for all those people who secretly think they're not good enough.

Connect with Sharon via her website HERE. She'd love to hear from you if you're interested in rural mental health issues or have farming experience.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

courage, mental health, counselling, private practice, therapy, overcoming fear, farmer mental health, group practice, professional development, imposter syndrome, vulnerability, agricultural mental health, therapist collaboration, personal growth, work-life balance

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this Social Media Monthly episode of Good Enough Counsellors, Josephine explores how therapists can use AI (like ChatGPT) to make content creation easier, faster, and more authentic. She shares her personal experience of using artificial intelligence for idea generation, writing help, hooks, post repurposing, alt text, and even image creation. Josephine also shares cautions about how to use AI without losing your authentic voice. Finally, she gives practical examples of how to use AI tools for upcoming June social media dates, including Loneliness Awareness Week.

Whether you’re feeling overwhelmed by social media or just curious about how AI can lighten your workload, this episode is packed with encouragement and realistic practical tips to help busy therapists.

Takeaways:

• How Josephine uses AI tools like ChatGPT in her own content process and how you can do so too
• Why AI is brilliant for ideas but bad for fact-checking
• How to prompt AI to suit your tone (and how NOT to make it sycophantic!)
• Cautions about common “AI giveaways” in social media posts
• How to repurpose posts across Facebook, Instagram, blogs, and podcasts
• Tips for using AI to generate alt text and create engaging visuals
• June 2025 social media awareness dates, including a deep dive into Loneliness Awareness Week posts across 4 therapy niches

Links referenced in this episode:

• OpenAI.com
• lonelinessawarenessweek.org
• JosephineHughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

AI social media strategies, using ChatGPT for content creation, social media content ideas, social media marketing tips, AI tools for content generation, social media engagement techniques, best AI tools for therapists, AI for blog post ideas, creating engaging social media posts, social media calendar for therapists, AI for therapy growth.

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.