The following guests sit down with host Justin White:

• Jim Clarke – Lending Heights"
• Dustin Owen – The LOPP Podcast
• Eric Vaca – Finest City Homes & Loans
• Nichole Abraham and Candace Swanson – HomeTeam Mortgage
• Carlos Scarpero – Edge Home Finance


UWM LIVE! Attendees Join Us to Talk About How They’re Generating Business

For the 4th year in a row, thousands of independent mortgage brokers gathered in Michigan for the biggest mortgage event of the year, UWM LIVE! In Part 1 of this special episode, we catch up with mortgage professionals from around the country to find out how they’re leveraging technology, social media and more to bring in business.

In this episode of the Good. Better. Broker. podcast, you’ll hear interviews from the fourth annual UWM LIVE! event in Michigan.


In this episode, we discuss ...

• 0:33 – Jim Clarke interview
• 8:23 – Dustin Owen interview
• 19:52 – Eric Vaca interview
• 29:20 – Nichole Abraham and Candace Swanson interview
• 45:40 – Carlos Scarpero interview


Show Contributors:

Dustin Owen
LinkedIn, Instagram or Facebook

Eric Vaca
LinkedIn, Instagram or Facebook

Nichole Abraham
LinkedIn, Instagram or Facebook

Candace Swanson
LinkedIn, Instagram or Facebook

Carlos Scarpero
LinkedIn, Instagram or Facebook

Jim Clarke
LinkedIn, Instagram or Facebook


Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.

Connect with Justin on LinkedIn, Instagram or Twitter

Connect with UWM on Social Media:

• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube

Head to uwm.com to see the latest news and updates.

The following guest sits down with host Justin White:

• Brandon Brotsky – Co-founder and Co-owner, Reach Home Loans


Commit to Creating Content to Grow Your Brand and Your Business

There’s no better way to get in front of clients and referral partners than by making sure they see you as often as possible. Why should mortgage loan originators commit to creating video content? Listen to Episode #96 of Good. Better. Broker. to find strategies for creating videos that will turn you into someone who borrowers and real estate agents want to work with.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to enhance your brand through a consistent commitment to content creation.


In this episode, we discuss ...

• 1:32 – How Brandon’s brand helps differentiate him from others
• 2:48 – The decision to focus on video content for social media
• 5:12 – How Brandon got comfortable in front of the camera
• 6:20 – How Brandon generates ideas for his videos
• 8:20 – How AI influences Brandon’s content
• 9:46 – Repurposing content ideas
• 11:00 – Ways Brandon hooks his audience
• 12:15 – Brandon’s best-performing video concept
• 13:57 – How to balance originating vs. creating content
• 17:36 – Long-term content
• 20:24 – How social media content helps Brandon help his agents
• 22:18 – Brandon’s future plans for content


Show Contributors:

Brandon Brotsky
Connect on LinkedIn
Connect on Facebook
Connect on Instagram


About the Host:

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram or Twitter

Connect with UWM on Social Media:

• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube

Head to uwm.com to see the latest news and updates.

The following guest sits down with host Justin White:

• Craig Snell – VP of Sales, Milestone Mortgage Solutions


Using an Education-Based Approach to Build Loyalty With Borrowers and Agents

Spending 45 minutes to an hour on an initial client call is a commitment, but if done properly, the return can be well worth the time. Why should mortgage brokers take an education-based approach with clients and referral partners? Listen to Episode #95 of Good. Better. Broker. to find out how the top-brokered LO in Massachusetts has won over borrowers and referral partners by advising instead of selling.

In this episode of the Good. Better. Broker. podcast, you’ll learn why taking the time to educate clients is a surefire way to not lose deals.


In this episode, we discuss ...

• 1:32 – why education became Craig’s strategy
• 3:14 – why Craig tells clients how he gets paid
• 4:10 – how Craig avoids sounding like a salesperson
• 5:34 – how Craig educates clients without overwhelming them
• 7:27 – asking questions and explaining why you’re asking them
• 9:31 – telling clients about all their options and the best option
• 10:29 – how to stop problems before they pop up
• 11:29 – the impact of spending more time with clients on a first call
• 15:26 – how relationships have helped Craig’s production
• 17:51 – how Craig’s experience as a firefighter and paramedic helps him now


Show Contributors:

Craig Snell
Connect on LinkedIn
Connect on Facebook
Connect on Instagram


About the Host:

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram or Twitter

Connect with UWM on Social Media:

• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube

Head to uwm.com to see the latest news and updates.