In this GTM Advice episode, Rachel Elsts Downey, Founder and CEO at Share Your Genius, answers a fast round of questions and shares her go-to-market advice with you.

Check out how Rachel answered the following questions:

1. What is the biggest go-to-market challenge today? How would you tackle this challenge?
2. Where would you focus your efforts if you had limited resources and had to drive immediate results?
3. How do you ensure there is alignment across all go-to-market functional teams? (i.e. sales, marketing, product, and customer success)
4. What’s the one “dirty little secret” in go-to-market that nobody talks about, but everyone needs to know?
5. What do you think is the biggest misconception about having a career in go-to-market?
6. What is one skill that all GTM professionals need to have mastered to be successful?
7. What is one thing you wish you knew sooner?
8. What is one piece of advice you would give to someone looking to grow their career in go-to-market?

It seems like every B2B company has a podcast…but that’s not actually the case. Podcasting is still a blue ocean and only a fraction of podcasts exist compared to blogs. So, how do you know if it makes sense for your company to launch a podcast? What does it entail? How should you think about measuring podcast effectiveness? Should you consider a podcast for your personal brand?

That’s why we’re talking with Rachel Elsts Downey, Founder and CEO at Share Your Genius. She’s been in podcasting for almost a decade and helps major B2B brands launch, produce, and optimize their podcasting strategies. She’s also an experienced content marketer who believes it’s never just a podcast and believes every episode should fuel your content engine to build trust, create impact, and drive measurable growth.

In this episode, Stephanie and Rachel chat about the purpose of podcasting, how to know if a podcast makes sense for your business or personal brand, how to get started and measure effectiveness, and so much more.

In this GTM Advice episode, Ryan O’Hara, Founder and CEO at Pitchfire, answers a fast round of questions and shares her go-to-market advice with you.

Check out how Ryan answered the following questions:

1. What is the biggest go-to-market challenge today? How would you tackle this challenge?
2. Where would you focus your efforts if you had limited resources and had to drive immediate results?
3. How do you ensure there is alignment across all go-to-market functional teams? (i.e. sales, marketing, product, and customer success)
4. What’s the one “dirty little secret” in go-to-market that nobody talks about, but everyone needs to know?
5. What do you think is the biggest misconception about having a career in go-to-market?
6. What is one skill that all GTM professionals need to have mastered to be successful?
7. What is one thing you wish you knew sooner?
8. What is one piece of advice you would give to someone looking to grow their career in go-to-market?