You’re being persuaded every day — by ads, by experts, by friends, by strangers in suits — and most of the time, you don’t even realize it. Nearly half of all human activity is persuasion. It’s happening in conversations, in headlines, in the way choices are framed. And unless you know how it works, you’re not deciding — you’re being directed. In this episode of Future IQ, we go deep into the science of persuasion — not just how it works, but why it works on you. Drawing from the psychological “Bible” of influence, we break down two of its most powerful principles: Authority and Scarcity. You’ll hear how a man in a suit can make a crowd jaywalk, how actors in lab coats influence your medical choices, and why a nearly empty cookie jar messes with your brain. From the shocking obedience revealed in the Milgram experiments to luxury cars getting VIP treatment at green lights, this episode exposes just how easily our minds surrender to signals of power and urgency. The scariest part? These tactics work even when we think they don’t. Especially when we think they don’t. This isn’t just a breakdown of manipulation techniques. It’s a cognitive self-defense class. If you don’t understand persuasion, you're not protected from it. This is Part Two of our deep dive on persuasion. If you haven’t already, check out Part One now live on the channel — then come back and level up your mental Armor.

You’re being persuaded right now and you don’t even know it. Every ad, every social post, every “limited time offer” is part of an invisible war for your attention, trust, and choices. In this powerful episode of Future IQ, we reveal the psychological weapons of persuasion that shape your decisions even the ones you think are completely your own.What if we told you that 25% of the entire global economy runs on just one thing: persuasion? And that number shoots up to 40% when we include everyday interactions, like negotiating with your boss, convincing your partner, or simply trying to get your kid to eat veggies. It’s more than the time we spend eating or sleeping. Yet... no one teaches us how it works.We break down the 6 legendary principles of persuasion from Robert Cialdini’s book Influence, backed by science and tested for over 40 years. Discover why free gifts aren’t really free, how scarcity hijacks your brain, and why we trust people who simply dress better. Real-world case studies — from Amway to Jonestown to Reddit sock-puppets, reveal how persuasion techniques are used for good and evil.Whether you're a marketer, a manager, or just someone trying to not get scammed by clever salespeople, this episode will open your eyes to how easily you can be influenced... and how you can protect yourself.

Ever wondered if those massive online sales like Amazon Prime Day, Flipkart Big Billion Days, Myntra’s End of Reason Sale or GOAT Sales are really helping you save money — or just cleverly pushing you to spend more? This episode of Future IQ uncovers how these “BIG SALES” use smart psychological tricks to make you buy things you didn’t even plan for, and often the more expensive versions too.From fake scarcity tactics like “only 1 left in stock” and social proof nudges showing “3 people just bought this,” to decoy pricing strategies and sneaky anchoring that makes discounts look irresistible, there’s a whole marketing game happening behind the scenes. We also reveal how retailers quietly inflate prices weeks before the sale, only to drop them later and advertise it as a huge discount.This episode dives into why tempting credit card offers work so well, and how your brain’s quick decision system (System 1) often overpowers your logical side (System 2) during these flashy sales. With practical tips on using tools like Keepa and PriceHistory.in to track real prices, and why shopping with a no-nonsense friend can actually save you thousands, this episode will change the way you shop forever.So before you get swept away by the next big sale banner, watch this and learn how to shop smarter, save better, and never fall for these clever traps again.