Frustrated By Your Marketing? Podcast Por Jim DeMicco arte de portada

Frustrated By Your Marketing?

Frustrated By Your Marketing?

De: Jim DeMicco
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 The "Frustrated By Your Marketing?" podcast is hosted by Jim DeMicco and is dedicated to bringing you the latest in marketing news and strategies. The show covers topics such as website design, WordPress, SEO, social media, email marketing, photography, videography, and of course, the role of AI in marketing now that ChatGPT has arrived on the scene. We’re here to help you level up your marketing game, whether you’re on an internal marketing team, a marketing specialist, or a business owner. The "Frustrated By Your Marketing?" podcast is brought to you by SkyeLine Studio (SkyeLine.com).Copyright 2025 Jim DeMicco Economía Marketing Marketing y Ventas
Episodios
  • Is OpenAI Building the iPhone of AI?

    Is OpenAI Building the iPhone of AI?
    May 23 2025
    What happens when the world's best designer teams up with the most powerful AI company? We’re about to find out. OpenAI just announced a partnership with legendary Apple designer Jony Ive, and it could signal a shift as big as the launch of the iPhone. I break down why this matters, what it means for the future of devices, and why Apple should be nervous. But that’s just one topic from this week’s “Junk Drawer” episode. I’m also diving into two major branding redos - HBO’s backpedal from “Max” and Jaguar’s quiet retreat from a futuristic rebrand that didn’t land. And finally, I unpack two brutally honest CEO letters about AI adoption, employee expectations, and the wave of AI-driven layoffs already underway. In this episode, I cover:
    • What OpenAI and Jony Ive are building, and why it could be revolutionary
    • Why HBO is putting “Max” in reverse and re-embracing its heritage brand
    • What Jaguar’s branding mess reveals about mismatched audiences and agencies
    • A look at AI-first and AI-forward companies (and why it matters)
    • How CEOs at Shopify and Fiverr are preparing for an AI-dominated future
    • Why “being the AI person” at your company might save your job
    • A listener's question about freelance client ghosting, and my real-world advice

    This episode covers a lot—from branding failures to bold new tech—but all of it speaks to where marketing, business, and creativity are heading. Links:
    • Sam & Jony introduce io
    • HBO Max is Back
    • Episode 38 - Walmart & Jaguar’s Logo Redesigns: Pointless or Brilliant?
    • A Letter from Shopify CEO Tobi Lutke
    • A Letter from Fiverr CEO Micha Kaufman

    Do you have a question or just need to vent about your marketing frustrations? Send it to fbymarketing@skyeline.com, and I might just answer it in a future episode. FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X
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    19 m
  • No Targeting, No Creative, No Strategy?! Meta’s Shocking AI Plan

    No Targeting, No Creative, No Strategy?! Meta’s Shocking AI Plan
    May 16 2025
    In this episode, I’m breaking down something Mark Zuckerberg said that should’ve shocked every marketer, but barely anyone’s talking about it. He just laid out a vision for AI-powered advertising that doesn’t need strategy, creative, or even an understanding of your audience. I unpack what he said, why it’s a huge deal for marketers, and what we can do to prepare. You’ll learn:
    • What Zuckerberg actually said in his recent interview about AI-driven advertising
    • The rise of “black box marketing,” and why it’s more dangerous than helpful
    • Why letting platforms control your brand is a fast path to irrelevance
    • The hidden risks behind Meta’s “just connect your bank account” promise
    • How ad costs will skyrocket, and why most brands won’t be ready
    • What a future of third-party AI-powered ad platforms might look like
    • How to build your own transparent, brand-safe black box using today’s AI tools
    • Why strategy, creativity, and knowing your customer still matter, maybe more than ever

    Zuckerberg might be right about where things are headed, but that doesn’t mean it’s good for your brand, your strategy, or your business. Here’s the link to the full Stratechery interview with Mark Zuckerberg: https://stratechery.com/2025/an-interview-with-meta-ceo-mark-zuckerberg-about-ai-and-the-evolution-of-social-media/ Do you have a question or just need to vent about your marketing frustrations? Send it to fbymarketing@skyeline.com, and I might just answer it in a future episode. FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X
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    8 m
  • Why The Ice Bucket Challenge Went Viral (And Came Back)

    Why The Ice Bucket Challenge Went Viral (And Came Back)
    May 9 2025
    In this episode, I’m breaking down one of the most iconic charity marketing campaigns of all time and why nearly every attempt to copy it has failed. We’ll revisit the Ice Bucket Challenge, explore the emotional and social dynamics that made it explode, and look at its 2025 reboot aimed at mental health. I share lessons for marketers and non-profits who want to build real momentum without resorting to gimmicks. In this episode, I cover:
    • Why the original Ice Bucket Challenge really went viral
    • The difference between a viral stunt and an authentic movement
    • What made the 2025 “Speak Your Mind” reboot catch on
    • Why most copycat campaigns fall flat (think Twizzlers, rice buckets, and chicken wings, to name a few)
    • How to build something small but meaningful inside your own community
    • Why you can’t manufacture a viral moment, but you can engineer the conditions for one

    If you’ve ever thought, “Let’s just do something like the Ice Bucket Challenge,” this episode will help you rethink your approach. Do you have a question or just need to vent about your marketing frustrations? Send it to fbymarketing@skyeline.com, and I might just answer it in a future episode. FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio. LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X
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    13 m
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