
From Striving to Thriving: How Amazon is a Strive-Driven Giant Failing to Thrive
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Amazon has become synonymous with business success, often hailed as a master of efficiency, customer obsession, and innovation. At the heart of its growth strategy is a self-reinforcing cycle often referred to as its "flywheel," a mechanism designed to drive exponential growth through network effects, operational scale, and relentless customer focus. But is Amazon’s “flywheel” truly a flywheel in the sense of long-term value storage and sustained impact? And how does it score on the Strive & Thrive Cycle?
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