Three things you’ll learn in this episode:

1. Crisis Management and Integrity: Brian discusses his experience with damage control for a property management client during the COVID pandemic, emphasizing that operating with integrity and having transparent communication helps counter negative narratives. He believes that truth is a strong ally in public relations.

2. Due Diligence in Client Selection: Brian highlights the importance of thorough screening before taking on clients, particularly in the finance industry. He utilizes tools like BrokerCheck to assess potential clients’ backgrounds and ensures he only represents those with a clean record, avoiding those involved in significant scandals or unethical practices.

3. Integration of AI in PR: Brian shares how his agency has successfully incorporated generative AI into their processes without replacing human writing. He stresses that AI should enhance human creativity and efficiency, while human judgment remains crucial for maintaining credibility and quality in content creation.

About Brian Hart and Flackable:

- Website: https://flackable.com/

- LinkedIn: https://www.linkedin.com/in/brianahart/

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