From Paper Routes to $9M AUVs: Portillo’s CFO Michelle Hook on Culture, Confidence, and Craveability
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From Paper Routes to $9M AUVs: Portillo’s CFO Michelle Hook on Culture, Confidence, and Craveability
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CFO Michelle Hook of Portillo’s joins me to talk about the ingredients behind one of the most craveable brands in the business!
From her first paper route at 13 to overseeing finance, IT, and supply chain for a $9M-AUV powerhouse, Michelle shares so many great insights and leadership lessons.
In this episode:
📰 How coin rolls, customer notes, and rainy-day tips shaped her leadership style
🍕 What Domino’s taught her about technology, timing, and transformation
🎓 Why she went back for her MBA, and what changed because of it
🥤 Chocolate cake shakes and all the moments that make up Portillo’s crave-worthy culture
📈 How Portillo’s is growing fast, even though just 1% of revenue is spent on marketing
The big takeaway from the episode? You don’t need a big budget to create big moments that matter!
John Summit x Portillo's: https://www.instagram.com/johnsummit/p/DA8l6r0uzCB/?hl=en&img_index=1
#Portillos #BusinessOfJoy #Technology #Finance #LeadershipLessons