In this week's episode I'm sharing five proven strategies to not only survive the summer months but actually boost your revenue during what can typically be a slower period for many businesses.

Drawing from my own experience transforming my seasonal dance company's finances and creating consistent income for that, as well as for my marketing business, I walk you through actionable approaches that have worked for both me and my clients.

You'll discover how to implement consistent revenue streams through subscription models, strengthen relationships through strategic personal outreach, create seasonal offerings specifically designed for summer needs, develop passive income products, and launch summer accountability groups.

By the end of this episode, you'll have practical steps to maintain strong cash flow all summer long, even if you implement just one of these strategies. Summer doesn't have to mean a business slowdown – with the right approach, it can become one of your most profitable seasons.

Listen in to learn exactly how to make these strategies work for your specific business!

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In this episode of 'From Overlooked to Fully Booked', I tackle the common frustration I hear from so many of you: "I'm posting consistently, I'm showing up on all the right platforms, so why am I not making sales?"

This disconnect between marketing effort and actual revenue is something I've helped hundreds of business owners overcome. The truth is, creating content for the sake of content isn't enough. There's a world of difference between content that engages and content that actually generates leads and sales.

I share my proven four-step system for turning marketing into money:

• Visibility - Getting in front of the right people by understanding what your audience needs
• Lead generation - Strategic placement of your content where your ideal clients will find it
• Sales conversion - Taking radical responsibility for your sales actions
• Impact and income - The natural result of consistently implementing the first three steps

Throughout the entire process, your messaging is the critical element that ties everything together. I'll discuss exactly what you need to say at each stage to guide potential clients toward working with you.

By the end of this episode, you'll have a clear roadmap for creating marketing that transforms passive viewers into enthusiastic prospects and paying clients. The best part? You can start implementing this system immediately, regardless of how busy your schedule is.

Want my help to do all of this?

You need to join my programme. Impact & Income. Doors close on Monday. Check it out HERE.

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

Would you believe that some lead magnets convert at a measly 2-3% while others achieve a more impressive 40-50% or even higher? It's true, and I've seen it first hand after creating hundreds of lead magnets throughout my career for my own businesses and those of my clients.

What makes the difference isn't fancy design, technical complexity, or even the volume of information you provide. The secret lies in something much simpler but often harder to achieve: matching your audience's pain points precisely with the solutions you're offering.

In this episode, I share my formula for creating lead magnets that convert at exceptional rates by leveraging the psychology of problem-solution pairing. This approach works across all industries, and you don't need fancy design or technical skills, just a deeper understanding of what your audience truly needs.

I'm taking you through my systematic approach to uncovering your audience's biggest challenges through customer interviews, social media analysis, and search data. You'll learn how to prioritise problems based on urgency and importance, and how to match different types of lead magnets to different types of problems.

I also reveal the five-part structure that all high-converting lead magnets should follow, including how to craft promise-driven titles that connect pain points with outcomes, and how to present your solution as a clear sequential process that builds trust and motivates action.

Whether you're creating your first lead magnet or optimising existing ones, this episode provides a practical framework that transforms subscriber-generation tools into relationship-building assets that pre-sell your services by delivering genuine value.

So grab a pen and paper - you're definitely going to want to take notes on this one!

To get faster results, make sure you sign up to my upcoming Marketing Into Money Masterclass: www.nikihutchison.com/mimm

You can also grab my 25 Ways to grow your audience without paying for ads guide here: www.nikihutchison.com/25ways

And my 10 best places to share your lead magnet here: www.nikihutchison.com/10placestoshare

Need help with your marketing? Try these resources

• Marketing Mondays: www.nikihutchison.com/mondays
• Fully Booked Quiz: www.nikihutchison.com/quiz

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!