From Medical Innovations to Market Success with CEO & Author Elizabeth Chabe | Episode 49
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From Medical Innovations to Market Success with CEO & Author Elizabeth Chabe | Episode 49
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Having a great product is one thing, but when no one knows about it, it affects the probability of market success. High Touch Group is a privately held consultancy that helps science and engineering clients market existing products and services, showcase their value, develop and launch new products, engage with investors, generate leads and drive revenue.
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00:00 Intro
03:19 Elizabeth Chabe’s Background
06:05 Characteristics of starting a product
07:15 Venture Capital Work
12:50 What is High Touch Group
16:20 Duration of Contracts with Companies
19:10 Business Model
22:00 Market Success Needs for MedTech Businesses
28:00 Criteria MedTech companies should aim for
33:35 Biggest hurdles for innovators reaching market success
38:00 Future Thoughts
44:15 Contact Details
Website: https://hightouchgroup.com
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