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From Keywords to Connections

From Keywords to Connections

De: Mary Walker
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🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀

If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place!

Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online.

In Each Episode, You’ll Discover Things Like:
Simple, effective SEO strategies—without the jargon
Common myths about SEO (and what actually works!)
How to attract your ideal clients through organic search
The balance between marketing, authenticity, and human connection
Conversations on business growth, work-life balance, and personal development

With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywords—helping you turn website visitors into meaningful client connections.

© 2025 From Keywords to Connections Ciencia Ciencias Sociales Economía Marketing Marketing y Ventas
Episodios
  • What a Zero-Click Strategy is and How It Helps Your SEO

    What a Zero-Click Strategy is and How It Helps Your SEO
    Jun 12 2025

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    37 m
  • From Burn out to Balance- Finding Sustainability in Business

    From Burn out to Balance- Finding Sustainability in Business
    Jun 5 2025

    Burnout isn’t just “being tired”—it’s a real, emotional toll that hits helping professionals and business owners hard. In today’s episode of From Keywords to Connections, we’re diving into how burnout sneaks in, how it differs from everyday stress, and what practical, values-driven shifts can help you build a more sustainable business.

    Whether you’re running a practice, leading a team, or just trying to keep showing up, this episode is your reminder: You can care deeply and still care for yourself.

    Let’s rewrite the rules of success, without running ourselves into the ground.

    #FromKeywordsToConnections #BurnoutToBalance #HelpingProfessionals #SustainableBusiness #MentalHealthMatters #Therapreneur #RestIsProductive #BurnoutAwareness #TherapistLife #EntrepreneurLife #WellnessAtWork

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    36 m
  • Are Paid Ad's or SEO Better for Helping Professionals?

    Are Paid Ad's or SEO Better for Helping Professionals?
    May 29 2025

    Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or.

    We’ll simplify digital marketing jargon and explain:

    • What SEO is (and how it builds long-term visibility)
    • What paid ads are (and why they deliver quick results)
    • How each method shows up on platforms like Google, Facebook, and Instagram
    • When to use one vs. the other—or both

    💡 Whether you’re a trauma therapist, speech pathologist, coach, or other helping professional, this episode gives you the insight to:

    • Build a strategy based on your current goals and budget
    • Avoid keyword cannibalization (a common mistake that wastes money)
    • Use SEO and ads together in a smart, synergistic way

    Plus, I share real-world examples, practical tips for beginners, and encouragement for those who feel overwhelmed by digital marketing.

    Key takeaway?
    👉 Think of SEO as your engine and ads as the fuel. Done right, they can work together to create sustainable, strategic growth.

    🔗 Tune in now and let’s simplify your marketing—one episode at a time.
    #FromKeywordsToConnections #HelpingProfessionals #SEOvsAds #PrivatePracticeMarketing

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    40 m
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