Welcome to this episode of The Business of Endurance, where we dive deep into the extraordinary journey of Colin Cook—a man who has transformed his life from the grips of addiction to becoming an elite triathlete, a Sub 9 Ironman finisher, and coach to some of the sport's best. Colin’s story is one of redemption, resilience, and relentless pursuit of excellence, and in today’s conversation, he opens up about these battles. From overcoming personal demons to building a thriving business and competing at Kona many times, Colin shares the lessons he’s learned about grit, mindset, and balancing life’s demands. You’ll hear powerful insights into leveraging tech & AI in endurance sports, maximizing recovery, and how to shift from destructive habits to life-changing passions. Whether you're chasing your first marathon or balancing family, career, and athletic goals, this episode will inspire and equip you to push boundaries, endure challenges, and live your most fulfilling life.

Highlights:
- Introduction and Early Sporting Life
- Transition from Ice Hockey to Endurance Sports
- Struggles with Addiction
- Turning Point: Embracing Endurance Sports
- Balancing Family, Coaching, and Training
- Ironman Journey and Achievements
- Winter Training Opportunities
- Using Wearables for Sleep and HRV
- Recovery Techniques and Gadgets
- AI in Endurance Sports
- Balancing Life and Triathlon
- Future Goals and Reflections

Links:
Connect with Colin Cook on Instagram.

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This episode was sponsored by The Trusted Team and 4th Discipline