Founder Spotlight: Yohannes Petros on Building a Better-For-You Hummus Brand
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Founder Spotlight: Yohannes Petros on Building a Better-For-You Hummus Brand
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In this week’s Founder Spotlight, I sit down with Yohannes Petros, founder of Hannes Hummus, to talk about his journey of bringing a clean, better-for-you hummus to market — and the resilience it takes to grow a food brand in today’s world.
From staying true to his values to navigating production, branding, and customer education, Yohannes shares the highs, the lessons, and what’s kept him going.
If you're in the early stages of building a purpose-driven product or facing roadblocks while scaling — this episode will remind you that you’re not alone.
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