Following your own star: Mandy Aftel on natural perfumes
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Following your own star: Mandy Aftel on natural perfumes
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In this episode, I sit down with Mandy Aftel, founder of Aftelier Perfumes and a leading voice in natural perfumery for over 30 years. Mandy shares her remarkable journey from psychotherapist to perfumer, and how researching a novel with a perfumer character led her to discover her true calling.
We explore the philosophy behind her successful small-scale business model that prioritises quality and personal connection over rapid growth, and discuss her influential book "Essence and Alchemy," published in 16 languages.
Mandy offers insights into the profound human connection with natural essences, the differences between natural and synthetic fragrances, and the educational mission behind her Aftel Archive of Curious Scents museum in Berkeley, California. Whether you're interested in perfumery or thoughtful approaches to business, Mandy's wisdom about creating beauty and following your own path makes this conversation both inspiring and practical.
aftelier.com
aftelarchive.com