This episode of The Art of Entrepreneurship is for anyone who’s struggling to get their brand to stand out in a sea of sameness—and wants to build something that actually resonates.

My guest today is Stephanie Roland, Accelity’s Brand & Marketing Director. Stephanie and I discuss how to identify your buyer personas, map the buyer’s journey, conduct stakeholder interviews, and find the “winning zone” that sets your brand apart from competitors. We also talk about why most brand messaging sounds the same—and how to fix it.

Make sure you tune in for practical tips on positioning your company, developing messaging that matters, and building a brand strategy that drives real results.

Stephanie is the Brand and Marketing Director at Accelity, specializing in brand strategy. She’s partnered with clients across non‑profit, B2C, and B2B sectors, and most of her B2B work—until recently—focused on B2B SaaS. Her core focuses include brand strategy, content strategy and advertising strategy, ensuring every campaign tells a compelling story and delivers results.

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• Podcast: Crafting a strategic marketing blueprint w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 1)
• Podcast: Why (and when) to rebrand your business w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt.1)
• Podcast: Stop chasing your ideal customers: make them come to you w/ SHFT Founder & Senior Strategist Jason Vana

💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

👋 Learn more about the podcast: ​​www.jackiehermes.com/podcast

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💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

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