In this episode, we go behind the scenes with two Ag Leader team members who are also active farmers — Evan Boderman and Chad Stensrud. Evan works in product management at Ag Leader, while Chad manages territory sales and support in Minnesota. But when they’re not helping other growers, they’re back on their own farms, using the very same Ag Leader tools they help develop and support.

Evan and Chad share their farming backgrounds, the challenges of managing dual careers, and what makes their farm operations unique. They also reveal how Ag Leader’s suite of precision ag products — from guidance systems to yield monitoring — help them be more efficient, accurate, and productive on their own acres.

You’ll hear real-world examples of how their time in the field shapes their work at Ag Leader. Whether it’s identifying a needed product update or pushing for better support tools, their dual roles allow them to bring authentic feedback to the innovation process.

The conversation also dives into Ag Leader’s core values — being Made in America, delivering reliable, high-quality tech, and offering top-tier service and support. Chad and Evan reflect on what it means to be part of a company that lives those values, both as employees and as customers.

Finally, we lighten the mood with a fun rapid fire round covering their favorite equipment, go-to cab snacks, and essential Ag Leader tools.

If you’ve ever wondered whether ag tech companies truly understand what farmers need — this episode will show you that at Ag Leader, the people building the tools are also the people using them.

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Jesse Bounds — a farmer, hay exporter, trucking company owner, business coach, and content creator from Eugene, Oregon. Jesse’s story is one of grit, growth, and generosity. From his early days working on a grass seed farm at 16 after his parents divorced, to buying his first baler in high school, Jesse’s entrepreneurial journey is both inspiring and deeply practical.

We dive into the origin and expansion of Jesse Bounds Trucking, where every truck — including his iconic refurbished 1986 Peterbilt 259 shoot hood — is painted in classic Peterbilt orange. Jesse shares the story of restoring that first truck with a close friend who recently passed, a moment that shaped his approach to business and legacy.

His flagship venture, Bounds Hay Company, now includes massive storage barns, a hay bale press, hay squeezes, and a 110-foot scale — exporting hay daily to Korea and Japan. From farming and baling to international shipping logistics, Jesse breaks down the systems that keep the operation running 24/6.

He’s also the founder of Ten Four Coaching, a business training platform with workshops like Baler School and a Finance Workshop for entrepreneurs dealing with financial stress. Jesse provides listeners with practical, tactical strategies to identify growth opportunities, break through business plateaus, focus on revenue-driving activities, and craft a long-term vision.

As a bonus, we touch on Bounds Coffee, Jesse’s small-town coffee shop serving smoothies, espresso, and Lotus drinks in Junction City, Oregon — a reminder that passion projects and business can go hand in hand.

Whether you're a farmer, trucker, business owner, or dreamer, Jesse’s top five actionable tips and stories from the field offer a roadmap to turning hustle into success — with no excuses and no shortcuts.

Want Farm4Profit Merch? Custom order your favorite items today!

https://farmfocused.com/farm-4profit/

Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

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Darren Hefty — South Dakota farmer, co-host of Ag PhD TV and Radio, and a respected leader in both agriculture and ag business. With a legacy rooted in service, innovation, and education, Darren shares the powerful story of how he, his brother Brian, and their father built Hefty Seed Company into the 7th largest crop production firm and the 9th largest seed retailer in the U.S., now operating across 50 locations in 12 states.

Darren walks us through his early days on the farm, starting at just 7 years old in the farrow-to-finish hog operation, making auction decisions with his dad at 10, and managing hired help by age 13. His passion for agriculture was matched by an early sense of responsibility — a trait that continues to define his leadership today..

You’ll also hear about the upcoming Ag PhD Field Day on July 31 in Baltic, South Dakota, now available for streaming on AcresTV, and why the mission of Ag PhD remains focused on serving farmers first.

Whether you’re a farmer, ag business owner, or just someone looking to learn from one of the industry's most experienced and grounded voices, this episode is full of real-world perspective, ag innovation, and leadership lessons you won’t want to miss.

Want Farm4Profit Merch? Custom order your favorite items today!

https://farmfocused.com/farm-4profit/

Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

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