This episode explores the importance of integrating sustainability into a company's core operations and products, using digitalisation as an analogous example. Shargiil emphasises that sustainability is not just about words or a standalone concept; it needs to be fully integrated and embedded into every aspect of operation, similarly to how digitalisation has.

They also talk about how businesses fell due to them not adapting to the market, with Blockbuster being a good example of this, offering a good reminder of what can happen if you fail to change. Bashir argues that this is also happening now, with companies like IKEA, which commit to using renewable resources and recycling, thriving. Companies that demonstrate higher sustainability tend to have higher returns. Sustainability is hugely attractive to not only investors but also consumers, especially in a more environmentally and socially aware world.

The important role of Chief Sustainability Officers (CSOs) is also discussed, as they help organisations strive towards sustainability. Their visionary leadership can help introduce and implement sustainable practices throughout an organisation, leading to long-term success and relevance. Sustainability, although it may incur initial costs, will ultimately yield long-term savings benefits. Shargiil states that sustainability should be so ingrained in a company and its people that, in the future, the job of a CSO should be completely different.