"I think putting numbers in front of people, even showing them a seller's net sheet, can help explain what their next step should be, whether they wait or they sell now."

– Desiree Stock

In this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Desiree Stock and Stuart Collier, the real estate professionals behind NWA Look, a data-driven weekly newsletter that's becoming essential reading for anyone navigating Northwest Arkansas's dynamic housing market.

Desiree brings a unique perspective to the region's real estate landscape, having made her own transition from Florida's market to NWA. Her dedication to providing clear, objective market data led to the creation of NWA Look, which now serves buyers, sellers, investors, and appraisers nationwide. Randy, drawing on his background as a former Boston real estate broker, explores how Desiree's commitment to transparency is reshaping how people understand local market trends.

The conversation reveals how real-time data and market insights empower better decision-making in NWA's competitive and rapidly evolving real estate environment. Desiree and Stuart share their expertise on reading market signals, address ongoing challenges like infrastructure development and housing supply constraints, and offer valuable guidance for anyone considering making Northwest Arkansas their home.

Whether you're a longtime resident, potential newcomer, or real estate professional, this episode delivers actionable insights into one of the region's most important sectors.

Key Takeaways:

• Honest Market Insights: NWA Look provides unbiased, deep-dive data about cities like Fayetteville, Bentonville, Rogers, and Springdale—giving you a clear picture of what’s happening in local real estate.
• Data Over Emotion: When numbers are clear, buyers and sellers can make better decisions instead of relying just on feelings or hearsay.
• Infrastructure Matters: Growth in Northwest Arkansas isn’t just about new homes—it’s about water, roads, and sewers that make building possible.
• Trusted Resource: The newsletter is valued by everyone from out-of-state investors to local appraisers. It’s even unbranded, making it a tool for the whole real estate community.
• Staying Connected: The NWA Look newsletter is out every Thursday and aims to keep you ahead of the curve, whether you’re buying, selling, investing, or just want to keep up with what’s next.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

• NWA Look Newsletter: Sign up at nwalook.com for your weekly, in-depth real estate updates.
• NWA Look on Instagram
• NWA Look on Faceboook
• Crew@NWALook.com: Email Desiree with questions or partnership/sponsorship requests.
• Collier & Associates Real Estate
• Episode 232: Relationships are the Foundation:...