Diets aren’t sold with facts; they’re sold with testimonials. And the reason diets are sold this way, is because if you actually knew how little weight you were going to lose on a diet or how hard it would be to maintain your weight loss, you probably wouldn’t even bother. You would think the effort wasn’t worth the reward.

But when you’re told that you can easily lose 50 to 100 pounds, with relatively little effort, by changing just one thing (i.e., don’t eat carbs, don’t eat after 6pm, eat a big breakfast, have a “cheat day”), of course you’re going to try it out.

The problem is most people will never lose as much weight as they would like to or achieve their goal weight, losing weight is really hard, and losing weight takes a considerate amount of change (an entire lifestyle change) but no one wants to tell you that, because that’s not good for business.

In an effort to sell you a weight loss diet, people bend, twist, and contort the facts so much, that they’re essentially lying to you about the diet. Instead of lying to one another, let’s have an honest conversation about weight loss and chart a different path.

Some of the topics in today’s episode include:

• What people are lying to you about (0:16)
• 41 different diet types and the power of persuasion (4:38)
• The is no “best” diet: all diet types are created equally ineffective (5:06)
• Choosing a diet type based on your preferences doesn’t increase weight loss (5:56)
• People are okay with being lied to if it makes them feel good (8:55)
• Identity: when an attack on a fad diet is an attack on you! (10:53)
• Hard work equals success, right? (14:59)
• Why I’m a relative failure in the health & wellness industry (17:52)
• Social media and subject matter expertise are incompatible with one another (24:42)
• 41 different diet types and 80 types of diet interventions (29:54)
• The magic isn’t in the diet, it’s in the “process” (30:35)
• The list of the 80 different types of diet interventions (33:44)
• We’ve literally tried EVERYTHING!! Nothing is new, everything is recycled (36:51)
• All 41 diet types actually fit into just 8 different categories (38:26)
• Cultural rot and its effect on health (39:32)
• Don’t you dare challenge the almighty power of nutrition (45:20)
• The drastic difference between weight loss expectations and reality (46:15)
• Social media, the disconnected factoid and tidbit selling machine (49:01)
• The weight loss variation within any given diet is absolutely incredible (52:39)
• Fad diets, cults, and religion share so much in common (55:10)
• The myth of failing on a diet being your fault and not the diet’s fault (1:01:26)
• The myth of finding the “right” type of diet for you (1:02:38)