In this episode, Jonathan Gillespie, the Director of Agronomy at Yardsy, shares his journey and passion for turf care, discussing the evolution of his career from golf course management to founding Yardsy. He elaborates on the company's unique business model, mascot, and expansion strategy, emphasizing the importance of company culture, technology, and quality control in delivering exceptional service. The conversation also covers the significance of soilhealth, aeration, and pest control, alongside Yardsy's community engagement efforts through the Take It Outside organization.

Takeaways:

• Jonathan's passion for turf care began as a teenager working at golf courses.
• Yardsy started in 2019 and has expanded into multiple markets.
• The mascot 'Skip' was designed to create a friendly brand image.
• Company culture emphasizes being 'all in' for employees.
• Technology plays a crucial role in Yardsy's operations and customer service.
• Soil health is critical for successful turf management.
• Aeration and top dressing are essential for lawn health.
• Mosquito control is increasingly important due to changing weather patterns.
• Tree and shrub care requires specialized knowledge and techniques.
• Community engagement through charity work is a core value of Yardsy.

Chapters

00:00 Introduction to Turf Cast

02:55 Transitioning to Yardsy and Business Growth

05:20 The Importance of Branding and Mascots

09:37 Diverse Clientele and Service Offerings

14:23 Understanding Turf Care Programs

19:36 The Role of Soil Health in Turf Management

24:04 Mosquito Control Services

29:32 Navigating Pest Control Regulations

35:12 The Importance of Support Systems

39:26 Final Thoughts and Reflections

In this conversation, Brian Watters shares his extensive experience in the irrigation industry, discussing his journey from college to starting his own business and eventually transitioning to a remote technical support role. He highlights the importance of mentorship, teamwork, and effective communication in the field, as well as the technical challenges faced in irrigation systems. The discussion also covers the expansion of services into low voltage lighting and the unique challenges of working with non-potable water sources. Brian emphasizes the value of building relationships and the satisfaction that comes from helping clients solve their irrigation issues.

Takeaways

• Field experience is invaluable in understanding systems.
• Starting a business teaches important lessons about operations.
• Technical challenges in irrigation can be complex and varied.
• Identifying leaks requires careful observation and testing.
• Collaboration with construction teams is crucial for successful installations.
• Two-wire systems offer efficiency for large properties.
• Non-potable water sources present unique filtration challenges.
• Expanding into low voltage lighting can enhance service offerings.
• Mentorship plays a significant role in personal and professional growth.

CHAPTERS:

• Introduction to Brian Watters and Irrigation Expertise

• 01:42 Brian's Journey in the Irrigation Industry

• 04:16 Challenges in Irrigation Systems

• 10:37 Leak Detection and Troubleshooting

• 13:56 Best Practices in Irrigation Installations

• 14:04 Understanding Two-Wire Systems

• 15:59 Importance of Accurate Property Documentation

• 16:31 Navigating Property Takeovers and Client Relationships

• 17:54 Challenges of Non-City Water Systems

• 19:15 Understanding Pump Systems in Irrigation

• 20:05 Expanding Business with Landscape Lighting

• 24:06 Transitioning from Field Work to Remote Support

• 26:15 Memorable Experiences in the Field

• 29:20 Personal Insights and Hobbies

• 30:08 Final Thoughts and Reflections

Todd Angel has over 20 years of experience in landscape design. Paradigm Landscape was founded in 2013 with a focus on quality and collaboration. The name 'Paradigm' reflects a shift in perspective and approach to landscaping. Todd emphasizes the importance of finding the right specialists for each project. He believes in providing a life-changing experience for clients through landscaping. Collaboration with other landscape firms can enhance service offerings. Experience and hard work are crucial for success in the landscape industry. Todd's Ironman journey taught him about mental strength and perseverance. He encourages young entrepreneurs to pursue their passions and put in the effort. The ultimate goal is to create beautiful, functional spaces for clients.

Chapters

1. Introduction to Paradigm Landscape and Todd Angel
2. Todd's Journey in Landscape Design
3. The Birth of Paradigm Landscape
4. Evolution of Services: From Design to Pools
5. Unique Service Offering and Project Management
6. Bridging the Gap: Client Expectations and Service Delivery
7. The Client's Perspective on Landscape Installation
8. Building Relationships with Specialized Trades
9. Understanding the 'Why' Behind the Work
10. The Journey of an Ironman
11. The Reality of Hard Work and Experience