In episode 81 of the #Add A Zero Podcast, I had the pleasure of sitting down with two insightful guests, Adam Lawson and Steven, co-directors of Swift Tree Services. Over the course of the episode, they shared transformative experiences propelled by the Add A Zero Basecamp program that have profoundly impacted their business.Their story begins with an all-too-familiar scenario for many entrepreneurs: a thriving business operating at full throttle, but with a catch—they were on the brink of burnout, caught in a cycle of saying yes to everyone and struggling to keep up. Like many business owners, they faced the dilemma of whether to continue down this exhausting path or to make a conscious pivot in their approach.Enter the concept they adopted which I like to call "Structured Growth." It’s not just about addressing the immediate challenges but designing a strategy that focuses on key areas critical for sustainable growth. Adam and Steven highlighted how their initial engagement involved completing a detailed 35-question survey that exposed significant knowledge gaps and opportunities for improvement, particularly in financial management and operational structure.Just like an athlete analyzing and refining their technique, Adam and Steven committed to a systematic review of their business processes. The structured approach taken through the Add A Zero methodology—emphasizing clear cash flow forecasts and credit control—became their new practice plan, akin to a musician refining scales or a sportsperson mastering basic drills before advancing to complex moves.The importance of this new methodology was not just the clarity it brought, but the empowerment to shift from reactive firefighting to proactive structuring. Within just three months, their approach saw tangible results: improved profits, a healthier cash flow, and better team morale, as the strain on their staff decreased and their future with the company seemed more assured.Why is Structured Growth significant? Because it’s about calculated, measurable steps that prioritize the wellbeing of both leadership and team, creating an environment where motivation thrives. It’s about moving beyond day-to-day survival to strategized advancement, ensuring that the path to success is sustainable and impactful.For Adam and Steven, the resonance of Structured Growth continues to ripple through their team. As they looked forward to the next 3-5 years, the roadmap provided by the Add A Zero methodology paved the way for balanced growth, more informed decision-making, and the freedom to shape their entrepreneurial journey on their terms.Their experience exemplifies how changing the practice to focus on structure and calculated decisions can transform the trajectory of a business, much like how an athlete fine-tunes their training regimen to leap further, run faster, or play better.So, for all those business owners out there who feel like they are at a crossroads, teetering on the edge of exhaustion, consider this approach. Take the leap into Structured Growth and see how it can not only add a zero to your revenue but also to the satisfaction, impact, and sustainability of your business. Try it out, and let’s shape the future of business success together.#BusinessGrowth, #SustainableGrowth, #CoachingImpact, #LeadershipChallenge, #SwiftTreeServices, #ADAZero, #BasecampProgram, #CashFlowForecasting, #CreditControl, #TeamDevelopment, #ClientPerspective, #BusinessTurnaround, #EntrepreneurialJourney, #DirectorExperience, #OperationalEfficiency

Full Episode Wednesday at 12pm