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Pricing for Profit: How to Raise Your Prices with Confidence and Clarity

💡 Are you nervous about raising your prices? Wondering how to do it without losing clients—or your confidence? In this episode, Debbie Mulhall tackles one of the biggest challenges beauty professionals face: pricing. She breaks down how to price for profit, overcome fear and guilt, and set your services up for long-term success.

What You’ll Learn in This Episode:
- Why You Need to Raise Your Prices (And How to Know When It’s Time) – Debbie shares how her own salon’s Q1 decline sparked a necessary pricing overhaul.

- Overcoming Fear of Client Loss – How to shift your mindset from fear to strategy, and why losing a few clients might actually boost your business.

- Profit-Driven Pricing – Tips on ensuring every service generates profit, and why you must price based on your business—not the one down the street.

- Letting Go of Guilt & Impostor Syndrome – Why undercharging hurts your business and your confidence—and how to finally own your value.

- Communicating Price Increases – When (and why) you shouldn’t apologize—and how to handle pricing conversations like a CEO.

- A Real-Life Story on Doubling Prices – Debbie shares how a bold pricing move didn’t lose her clients—it actually improved her business.

- The Cost of Not Knowing Your Numbers – From wastage to underpricing, Debbie explains how hidden leaks could be draining your profit.

💬 Debbie’s Key Message: A salon should be more than a job—it should be a valuable, sellable asset. Without systems, strategy, and financial clarity, many beauty business owners face burnout and walk away with nothing. Start planning your exit now—so you can leave on your terms, with profit and purpose.

✨ Discover the 4 Biggest Profit Killers that could be holding your beauty business back 💸💔—straight from Beauty CEO & Mentor Debbie Mulhall 💄👩‍💼: https://www.beautybbm.com/signup

🎧 Tune in now to protect your passion, prepare your plan, and turn your salon into a sellable asset.

📩 Have thoughts or questions? Connect with Debbie on:

Facebook: https://www.facebook.com/beautybusinessmasterybbm

Instagram: https://www.instagram.com/beauty_business_mastery/#

Website: https://www.beautybbm.com/

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