In this episode of Versa Business Tips, we sit down with Ken Mackenzie, the visionary Founder and CEO of Fresh Victor Cocktails, to dive deep into one of the most inspiring beverage brand success stories in the industry. 🍸

Ken takes us behind the scenes of how Fresh Victor turned from a simple idea into a multi-million dollar cocktail mixer empire—by doing what most companies fear: being different. Discover how he built and sold businesses, harnessed the power of strategic product uniqueness, and unlocked explosive growth through targeted social media marketing and in-store grocery partnerships. 💡📈

Whether you're a startup founder, product innovator, or just love a great entrepreneurial journey, this is an episode you won't want to miss.

🔥 What You'll Learn in This Video:

✅ The origin story of Fresh Victor Cocktails

✅ How Ken built and scaled multiple businesses successfully

✅ The power of standing out in a crowded market

✅ Why uniqueness isn't optional—it's EVERYTHING

✅ Smart ways to pitch your product directly to stores

✅ Social media strategies that actually drive conversions

✅ The mindset every founder must develop to win

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