
Episode 4: The Power of Omni-Channel Marketing with Donnie Wooten Jr. PharmD
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Welcome back to the Pharmaverse Podcast! Today our host Michael Pietrack interviews Donnie Wooten Jr., the global head of strategic medical content and omni-channel at Organon. They discuss the importance of MSLs in the pharmaceutical industry, career progression, embracing change, and the concept of omni-channel marketing. Donnie gives candid advice to those starting out "Knock out your day job first." Donnie shares insights on leadership, building trust, stressing that "Communication is a two way street," and how important it is to listen. We jump into the future of omni-channel strategies, emphasizing the need for effective communication and networking in the medical affairs space. Tune in for great insights on the Pharaverse, this one is a great episode, buckle up!
Takeaways
🩺MSLs play a crucial role in impacting patient care.
📗It's essential to excel in your current role before seeking promotions.
🤝Networking is vital for career advancement in medical affairs.
🛣 Embracing change can lead to personal and professional growth.
👩💻Omni-channel marketing means being present across all communication pathways.
☝The future of omni-channel will focus on personalized content delivery.
📚Trust in leadership is built through credibility and reliability.
📲Effective communication fosters a safe environment for teams.
👂Listening to team members is key to building trust.
🗺Network mapping can help visualize and strengthen professional relationships.
Chapters
00:00
Introduction to the Pharmaverse Podcast
02:46
Career Progression and MSL Insights
05:34
Embracing Change in the Pharmaceutical Industry
07:39
Understanding Omni-Channel Marketing
14:12
The Future of Omni-Channel Strategies
20:35
Leadership Communication and Network Mapping
24:41
Building Trust in Leadership
28:59
Lessons Learned in Leadership