Episode 30: Should I stay or should I go now?
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Episode 30: Should I stay or should I go now?
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Episode 30: Should I stay or should I go now? Sunk Cost Fallacy and Loss Aversion: Why do we tend to stay with something maybe longer than we should? How do we decide if it really *is* time to go? Doesn't the fact that I've already devoted a lot of time, money and energy to something mean that it's worth staying? What does it say about me if I decide to change direction? Live from the back yard, this episode explains sunk cost fallacy, loss aversion, and gives some steps you can take to sort out whether to stay or go.
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