Episode 3 - Custom vs. Store-Bought: The Cakegate Debate & Why It Matters for Your Brand
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Episode 3 - Custom vs. Store-Bought: The Cakegate Debate & Why It Matters for Your Brand
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In this episode of The Branding Blueprint, Kyle and Keat dive into the viral Cakegate controversy, where Walmart’s budget-friendly cakes sparked outrage among custom bakers. They break down the real debate—price vs. quality, mass production vs. customization, and why brand loyalty plays a bigger role than you think.
Drawing from their experience in custom apparel, they explore how small businesses can compete against big-box retailers, the hidden value of personalized products, and why not every customer is your customer—and that’s okay!
👉 Tune in to learn how pricing, quality, and relationships shape a successful brand!
#Branding #SmallBusiness #Cakegate #CustomVsMassProduced
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