Episode 26: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing Post-Captiv8 Acquisition Podcast Por arte de portada

Episode 26: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing Post-Captiv8 Acquisition

Episode 26: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing Post-Captiv8 Acquisition

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 In this conversation, Danielle and Casey discuss the recent acquisition of Captiv8 by Publicis Groupe, exploring the implications for the influencer marketing industry. They delve into the role of technology, the importance of quality content, and the challenges faced by creators in the evolving landscape. The discussion also touches on the impact of AI, the need for high-touch agencies, and the balance between innovation and consolidation in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
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