The real estate market in 2024 is confusing — and a lot more dangerous than most agents realize.

In this follow-up to Episode 17, Brad and Wayne expose what’s really going on behind the headlines:

📉 Record-high price reductions

📉 Buyers stalling or walking away

📉 Sellers refusing to adjust

📉 Agents frozen, still marketing like it’s 2021

This episode is your wake-up call. It’s time to stop sugarcoating and start educating. You’ll learn how to lead in chaos, coach your clients with confidence, and have the hard conversations that other agents avoid.

💡 Inside the episode:

• Why “rates” aren’t the real problem

• The 3 C’s every agent must bring to the table

• Strategic ways to use equity (not just sell)

• How to reset seller expectations — fast

• The follow-up system that protects your pipeline

This market doesn’t need hype — it needs leadership. And that’s exactly what you’ll get in this episode.

🎧 Listen to every episode → https://www.realestateuntucked.com

📍 Join our 1-day masterminds in Dallas, TX:

E4 (Real Estate Leaders) → https://heronationcoaching.com/maye4

E5 (Top Producers & Operators) → https://heronationcoaching.com/maye5

👥 Hosts:

@waynesalmans

@bradallensc

#RealEstateUntucked #RealEstatePodcast #HousingMarket2024 #RealEstateShift #AgentWakeUpCall #PriceReductions #AgentLeadership

Real Estate UnTucked Podcast