Why do some traditional businesses thrive in the face of digital disruption - while others fail to adapt?

In this episode of Transformation 2.0®, we speak with Venkat Venkataraman, Professor Emeritus of Information Systems and renowned expert on digital transformation, about how incumbents can navigate the shifting business landscape.

We explore key concepts from his influential book The Digital Matrix, including how companies can recognise new digital competitors, manage collisions between old and new business models, and reinvent themselves for a digital future.

Whether you're leading strategy, transformation, or innovation, this episode will give you a strategic lens to approach digital disruption - not just as a threat, but as an opportunity.

Key Takeaways:

✅ Every industry will face competition from digital giants and tech startups

✅ Traditional strategies of scale, scope, and speed no longer apply in a digital world

✅ Transformation is a continuous journey - experiment, collide, and reinvent

✅ Winning in the digital era requires ecosystem thinking and co-creating value

✅ Success depends on blending human capability with machine intelligence

Resources & Links:

🔗 Learn more about the work we do at Anthosa: https://www.anthosa.com

🔗 Get Venkat’s book The Digital Matrix

🔗 Connect with Venkat Venkataraman on LinkedIn

About Our Guest:

Venkat Venkatraman is Professor Emeritus of Information Systems and an acclaimed authority on digital transformation and business strategy. With a distinguished academic career spanning over three decades, Venkat has deeply explored how established companies adapt to disruptive digital technologies.

Venkat earned his Bachelor of Technology from IIT, followed by an MBA, and completed his PhD in Strategic Management in Information Systems at the University of Pittsburgh. His academic journey included roles as an Associate Professor at the MIT Sloan School of Management and a notable 30-year tenure at Boston University’s Questrom School of Business as the David J. McGrath Jr. Professor of Management.

His groundbreaking insights, first presented in his influential 2016 book, The Digital Matrix: New Rules for Business Transformation Through Technology, are now evolving further in a forthcoming book focusing specifically on digital transformation in asset-heavy, information-rich industries such as automotive, logistics, healthcare, and agriculture.

He has co-authored another influential book, Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future, alongside renowned strategist Vijay Govindarajan. Venkat continues to shape the conversation around digital strategy, guiding business leaders through the complexities of digital disruption.

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