Episode: 195 - John Woock on Crossing the Chasm from Clinical to Commercial
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Episode: 195 - John Woock on Crossing the Chasm from Clinical to Commercial
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In this month’s Medtech Talk, co-host Swaril Mathur, vice president of business development at Axonics, debuts in her first episode with John Woock, former EVP and chief marketing and strategy officer at Axonics. They discuss the early days of their company, including what motivated Woock to join a company that was considered risky at the time, what he learned from supporting and working directly with the field team, and how Axonics handled the early stages of commercial launch during the pandemic. Woock also reflects on how much the company has changed over the years in its culture and leadership, including the decisions that felt good and the ones that were harder to grapple with.
Medtech Talk Links:
Cambridge Healthtech Institute
Medtech Talk
Gilde Healthcare
Axonics Links:
Axonics