Episode 10 - Why your business should pay for someone else's life choices
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Episode 10 - Why your business should pay for someone else's life choices
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In this episode, we sit down with Courtney Fanning, a brand strategist and copywriter, who is the founder of Big Picture Branding. For Courtney, planning to start a family had to start with convincing her company that having a robust family leave policy was not about “paying for someone else’s life choices” but rather a way to help the business mature into an organization that attracts and retains senior talent. The business case she made began with maternity leave, but became a comprehensive family leave that continues to benefit all of the employees as they navigate different life situations.
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