Ep#17: Buzzword of the Week: Social Listening (Social Media Buzzwords, Explained)

Ahhhhhh buzzwords, let’s explain them all one by one, shall we?

This week’s buzzword is: Social Listening

What is social listening?

How to research your brand on social media?

How to find out what your customers are saying online?

How to find out what your customers are saying on social media?

How to spy on your competitors on social media?

How to do great social media marketing?

All of these questions are answered in this episode, let’s roll!

Here’s the top outtakes:

What is social listening?

Social Listening is a research task that involves a tool or software that crawls and searches online public spaces including social media sites, blogs, websites, and news sites to find all the conversation and mentioned of a given keyword, or set of keywords. It allows the researcher to establish an understanding of the topic, keywords, key themes, the number of mentions (volume), sentiment, trends over time, and more. Brands can use this to establish what customers are saying about their brand or product in public spaces, outside of their owned channels; as well as what customers are saying about their competitors!

As always, cheers to your social media success!

Lauren Papandony of the PhD in Social Media Podcast

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