Ep 36: Inside a Latin American Agency: Growth, Challenges, and Opportunities with Ale Zanetti Podcast Por arte de portada

Ep 36: Inside a Latin American Agency: Growth, Challenges, and Opportunities with Ale Zanetti

Ep 36: Inside a Latin American Agency: Growth, Challenges, and Opportunities with Ale Zanetti

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Key Takeaways

  • Ale started his career as an engineer and later transitioned into marketing with a data-driven mindset.
  • Orkesta specializes in helping eCommerce and SaaS companies with performance marketing and full-funnel strategy.
  • The agency has evolved to include creative services, video content, and AI integration to stay competitive.
  • AI is viewed as a game-changing tool for improving conversion and automation across marketing efforts.
  • One of Ale’s biggest challenges is competing in a saturated, price-sensitive Latin American market.
  • Building long-term client relationships and providing clear value is critical to sustainability.
  • Larger clients often offer more satisfying work but come with the risk of internalizing services—diversification is key.
  • Strategic positioning and differentiation become crucial when serving more mature businesses.
  • The importance of meditation, patience, and never becoming complacent are core lessons Ale would give his younger self.

Check out Ale's agency here:

https://orquesta.agency/

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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