Whether you’re training for your first 5K or plotting your sixth World Marathon Major, this episode goes the distance.

We’re joined by Neal Sheridan, media strategist and marathon runner, who breaks down how global marathons aren’t just personal milestones—they’re massive travel events that shape entire city economies. From hotel bookings to recovery rituals, Neal shares insider tips on planning the perfect run-cation and reveals what travel brands should be doing to win over this loyal, high-spending audience.

🏃‍♂️ What we cover:

• How Neal’s retail media background at large brands shaped his runner’s mindset

• The travel patterns of marathoners—and their friends, family, and fans

• Why hotels, airlines, and DMOs are missing out by not catering to this lifestyle market

• What a smart travel package looks like for Boston, New York, Chicago, and beyond

• How brands can activate in ways that matter—from compression gear to post-race comfort

• The hidden opportunity to create loyalty before the starting gun even fires

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