Festival season is here—and so is Alex Mac, our go-to live music and event strategist. In this high-energy episode of Tickets to Travel, we dive deep into the travel trends, ticketing behaviors, and cultural moments shaping the global music festival scene in 2025. From Ultra’s surprise Sia set in Miami to Lollapalooza's genre-bending lineups and the Backstreet Boys invading the Sphere in Vegas, Alex unpacks how streaming, Gen Z culture, and city infrastructure are redefining how (and why) we travel for live events.

We break down:

• Why Lollapalooza sold out in hours (and what it means for hotel and flight pricing)

• Coachella’s strategy for staying genre-agnostic and culturally iconic

• What makes a “hard ticket” vs. “soft ticket” act—and why it matters to travel pros

• How the Sphere in Las Vegas is challenging traditional touring economics

• The rise of festival flight pricing, soft ticket strategies, and the Spotify effect on live lineups

Whether you're a travel professional, festival producer, or music-loving jetsetter—this episode gives you the backstage pass to summer 2025’s festival frenzy.

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