
Ep. 29 Pasture Prime Time with Bradford Willis
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What if the future of food and finance depended on the same thing—healthy soil? In this episode, we sit down with Bradford Willis, Special Advisor on Climate Action, Sustainable Development, Finance, and Systems Change. With deep experience in global carbon markets and agricultural investment, Bradford is a trailblazer at the intersection of climate finance and regenerative agriculture. He shares how capital can be a catalyst for land restoration, why rural projects need better financing models, and what it takes to align investor incentives with long-term ecological outcomes. We explore why climate finance must include farmers, the real story behind carbon credits and their credibility, how regenerative ag fits into climate-smart investing, and how to build bridges between capital, land stewards, and communities. Whether you're a grower, investor, or just curious about the future of food systems, this episode will challenge how you think about money, soil, and impact. Tune in and get inspired by the systems thinking needed to fund regeneration.
Connect with Neil, Bradford, and Will on LinkedIn:
Neil: https://www.linkedin.com/in/neildahlstrom
Bradford: https://www.linkedin.com/in/bradfordmwillis/
Will: https://www.linkedin.com/in/willcandler
Each episode features inspiring stories and discussions on new ways to nourish our planet and its people. We explore sustainable practices and how technology can improve farming, all with the goal of creating a more connected and sustainable future. Whether you are a tech enthusiast who knows everything or nothing about the blockchain, or someone who cares about the food you eat and the planet we live on, there is something here for you. Join us today as we work together to build a better world for today and tomorrow!
About Grow United:
Grow United is a technology company building blockchain-based products and services to decentralize the farming industry by bringing traceability and sustainability to AgTech. The goal of these products and services is to nourish people, animals and the planet.
🌐 Learn more: www.growunited.com
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Let’s grow together! 🌱
Disclaimer
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