Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth.

This isn’t a theoretical conversation. It’s a front-row look at what happens when a complex B2B team sticks to a simple, repeatable system.

Highlights include:

• How Strouse navigated a full sales team turnover without losing momentum
• What actually gets discussed in revenue team meetings and why it matters
• The ripple effects of consistent Assignment Selling
• How one article led directly to $200K in new revenue

If your team is struggling with handoffs, disconnected content, or too many silos, this conversation lays out what it really takes to build a system that lasts.

Subscribe, leave a review, and follow for more practical episodes on marketing, sales, and building trust that actually converts. Check out the full article here! Strouse.com

#EndlessCustomers #B2BSales #SalesEnablement #MarketingAlignment #RevenueTeams #ContentStrategy #AssignmentSelling #IMPACTplus #TrustContent #EndlessCustomersSystem™

Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide.

This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content engine that drives real results. Isabelle shares how they moved from outsourcing everything to building an in-house team, aligned sales and marketing, and turned episodic video into a platform for community, storytelling, and sales.

Highlights include:

• Why Custom Built abandoned the agency model and brought marketing in-house
• The unexpected way a YouTube series turned into a national TV show
• How they repurpose every episode into dozens of assets
• What makes their video-first culture actually work
• How one episode helped close a deal before sales even picked up the phone

If you’re stuck between trying new tactics and seeing no traction, this episode offers a clear, proven path forward.

🎧 Subscribe, leave a review, and follow for more honest conversations about content, sales, and building trust that scales.

Check out the full article here!

https://callcustombuilt.com/

Ep.101 - Most companies create content. Few turn it into consistent, measurable revenue. In this episode of Endless Customers, Alex Winter sits down with Jorge Gonzalez and Bryn Jones of MoveMobility, along with IMPACT Executive Coach Allison Riggs, to unpack how they transformed scattered content and internal misalignment into over $6 million in marketing revenue. This isn’t a case study about quick wins. It’s a real look at what happens when a company decides to stop outsourcing their voice and start building trust from the inside out.

Highlights include:

• What changed when sales and marketing finally aligned
• How Assignment Selling helped close deals faster, with more confidence
• Why radical honesty in content turned buyers into loyal advocates
• What keeps MoveMobility investing in content, even after major success

If you’ve ever wondered what it really takes to become the most trusted voice in your space, this episode shows you what it looks like in action.

Subscribe, leave a review, and follow for more honest conversations about alignment, sales, and content that earns trust. Check out the full article here!

https://movemobility.ca/