Empowering Restaurant Success: Laura Wilber on Dinova's Business Dining Strategy
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Empowering Restaurant Success: Laura Wilber on Dinova's Business Dining Strategy
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In this episode, Jeremy interviews Laura Wilber of Dinova. Laura explains her role in connecting 560 global companies and the US Department of Defense with a network of 25,000 restaurants that cater to business travelers. She highlights the value of having a business dining strategy, especially when consumer confidence and traffic are trending down. Dinova helps restaurants attract business diners, who often spend more when using company-issued credit cards. Laura also discusses the program's inclusivity, extending benefits to quick serve restaurants and high-end dining alike. She shares how restaurant operators can join Dinova's network to increase their visibility and sales. The episode underscores the important role Dinova plays in driving restaurant success.
00:00 Introduction and Guest Introduction
00:08 Laura Wilbur's Background and Role
00:53 Dinova's Services and Impact
01:42 Sponsorship and Event Details
02:04 Business Dining Strategy Insights
03:30 Incentives for Business Travelers
05:16 Restaurant Operator Involvement
08:09 Conclusion and Final Thoughts