Episodios

  • Episode 187: Why Strategic Partnerships Matter for Business Success

    Episode 187: Why Strategic Partnerships Matter for Business Success
    Jul 7 2025
    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today we’re kicking off a brand new July series focused on a game-changing business strategy: strategic partnerships. If you've ever felt like you're doing all the heavy lifting in your business alone, you're not alone. Many women entrepreneurs start their journey with the belief that success means doing it all solo. But here’s the truth: the most resilient and thriving businesses are often built with the support of others. Strategic partnerships aren’t just beneficial—they’re essential. In this episode, we’re unpacking the why behind these powerful collaborations. From expanding your audience to building credibility and filling in the skill gaps, we’ll explore how thoughtful partnerships can accelerate your growth while preserving your energy. If you’re ready to grow not just wider but deeper, this is the episode for you. ⏱️ Timestamps & Segment Insights (00:00) The Power of Strategic Partnerships We kick off today’s conversation by debunking the myth that solopreneurs must walk the path alone. Philippa shares how building alliances with like-minded businesses can open doors you didn’t even know existed. Strategic partnerships allow you to dream bigger, scale faster, and serve better—without having to stretch yourself thin. 💡 Action Step: Pause and evaluate where you’re feeling maxed out. Could a collaborative relationship help relieve some of that pressure? (00:01) Expanding Your Reach Through Partnerships Your current network is your foundation, but it shouldn’t be your ceiling. In this segment, Philippa discusses how partnerships can exponentially increase your visibility through joint promotions, guest content, and shared events. When your collaborator's audience already trusts them, you’re stepping into that space with borrowed credibility. 🤝 Action Step: List 1–2 businesses that speak to your audience but offer different services. Reach out with a low-barrier idea like an IG Live or email list swap. (00:03) Gaining Expertise Without Doing It All Running a business requires a long list of skills—branding, marketing, content creation, bookkeeping, and more. But trying to master everything alone leads to burnout. Philippa emphasizes that strong partnerships allow you to focus on what you do best while offering your audience a more well-rounded experience. 📌 Action Step: Identify gaps in your client experience. Could partnering with a designer, VA, or strategist bring your offer to the next level? (00:04) Building Instant Credibility and Trust When a trusted business vouches for you, that endorsement can do more than a dozen ads ever could. Philippa dives into how strategic alignment with the right people elevates your professional image and accelerates the trust-building process with new clients. But she also gives a word of caution: be sure you’re ready to deliver on the promise of that endorsement. ⭐ Action Step: Reach out to a respected colleague and propose something simple like a podcast interview or shared blog post to get started. (00:06) Why Intentionality is Key in Partnerships Not all partnerships are created equal. Philippa reminds us that the goal isn’t just collaboration—it’s alignment. The most effective partnerships are based on shared values, mutual respect, and clearly defined goals. When done right, these relationships help your business grow deeper roots in your industry, not just wider branches. 🌱 Action Step: Take time to vet potential partners. Do their values align with yours? Are your audiences a good fit? Build trust before diving into big collaborations. 🧠 What You’ll Learn in This Episode Why you don't have to do business alone The top 3 benefits of strategic partnerships How to find and approach aligned collaborators What makes a partnership successful and sustainable How to ensure your business is ready for growth through collaboration ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced Empower Her Program: https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com
    Más Menos
    7 m
  • Episode 186: Overcoming Imposter Syndrome – A Personal Reflection for Women Entrepreneurs

    Episode 186: Overcoming Imposter Syndrome – A Personal Reflection for Women Entrepreneurs
    Jun 30 2025

    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today we’re wrapping up our June series with a deeply personal and widely relatable topic—overcoming imposter syndrome. As women entrepreneurs, no matter how many milestones we hit or accolades we earn, self-doubt can still sneak in. Today, I’m pulling back the curtain to share my own journey with imposter syndrome—how it showed up, how I managed it, and how you can too.

    In this episode, you’ll learn how to:

    • Recognize the voice of imposter syndrome

    • Reframe self-doubt as a sign of growth

    • Own your wins unapologetically

    • Surround yourself with support that lifts you up

    You’ll walk away with practical steps and personal encouragement to rise above the doubt and claim your space in business confidently.

    ⏱️ Timestamps & Key Segments

    (00:00) Welcome & Episode Introduction
    We kick off with an honest reflection about the persistence of imposter syndrome in the entrepreneurial journey—and why this episode matters now more than ever.

    (01:00) Empower Her Summer Strategy Reminder
    Philippa shares a timely invitation to plan your fall business success with the Empower Her Program—customized support is just a click away. [INSERT LINK]

    (02:00) Recognizing Imposter Syndrome’s Voice
    That nagging inner voice that whispers, “Who am I to be doing this?” is familiar to many of us. Learn how to identify it and stop it from taking over your narrative.
    ✍️ Action Step: Start tracking when self-doubt arises. Write it down. Then ask, “Is this a fact or just fear?”

    (03:30) Reframing Doubt as Growth
    Doubt isn’t a dead end—it’s often the signpost that you’re growing. Discover how to flip the narrative and see discomfort as evidence of expansion.
    🌀 Action Step: When imposter thoughts creep in, replace “I’m not ready” with “I’m growing into this next season.”

    (04:30) Owning Your Achievements
    Stop minimizing your brilliance! Philippa discusses the power of creating a “win list” and how acknowledging your successes builds sustainable confidence.
    🏆 Action Step: Make your win list—record all your business achievements and refer to it whenever doubt strikes.

    (05:30) The Power of Community
    Isolation feeds imposter syndrome, while community starves it. Hear how Philippa’s own support network helped her push through fear, and why the Empower Her Mastermind exists for this very reason.
    🤝 Action Step: Connect with a mentor, join a group, or open up to someone who reminds you of your strength.

    💫 Closing Thoughts

    Imposter syndrome may linger, but it doesn’t have to lead. By recognizing its voice, reframing your discomfort, owning your expertise, and leaning on community, you can confidently grow into the next version of your entrepreneurial self. Keep trusting your journey—because you truly belong here.

    Join me next week as we begin a fresh series designed to elevate your leadership mindset and operational clarity as we head into the second half of the year. Until then, keep shining—you’re more than enough.

    ✨ Special Announcements & Links

    🎯 Free 30-Hour EmpowerHer Discovery Session:
    https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

    🗂 New Self-Paced Empower Her Program:
    https://empowerherap.com

    📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

    📱 Connect with me: LinkedIn | Facebook | Instagram

    📧 Get in touch: info@channer-consulting.com
    Más Menos
    7 m
  • Episode 185: Evaluating the Impact of Key Activities on Business Growth

    Episode 185: Evaluating the Impact of Key Activities on Business Growth
    Jun 23 2025

    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today we're wrapping up our June series on key business activities by diving into one of the most transformative questions you can ask yourself as an entrepreneur: Are the tasks I'm spending time on actually growing my business?

    This episode is a must-listen if you’ve ever felt like you're doing all the things but still not seeing the growth you desire. We’ve spent this month exploring how to identify and prioritize the right activities—now it’s time to put those efforts under a magnifying glass and see what’s really working. Because busy doesn’t always mean productive, and progress demands purpose.

    We’ll walk through four powerful steps to help you measure your efforts, eliminate low-impact work, and double down on the actions that truly move your business forward. Let’s get focused, get intentional, and get growing.

    ⏱️ Episode Timestamps & Summary 📊 (00:00) Welcome & Series Recap

    We’re closing out our June series by reflecting on all we’ve covered—from identifying core business activities to streamlining operations—and putting it all to the test. This episode helps you turn insight into strategy with a critical evaluation framework.

    👉 Action Step: Set your intention to regularly review what’s working and what’s not in your business.

    📈 (01:00) Why Evaluation Matters for Growth

    Many business owners mistake busyness for progress. In this section, we explore why evaluation is the key to making sure your hard work translates into real results.

    👉 Action Step: Reflect on your current routine—are your daily tasks truly aligned with growth?

    🧭 (02:00) Step 1: Define Your Success Metrics

    Without clear goals, you can’t measure success. Philippa explains how to determine the metrics that matter based on your specific goals, whether it’s increasing visibility or gaining more clients.

    👉 Action Step: Write down your top 3 business goals for next quarter and define the key metrics that align with them.

    ⏱️ (03:00) Step 2: Track Effort vs. Results

    Time is your most valuable asset. Learn how to analyze the relationship between time spent and results achieved, and discover which activities might be draining your time with little return.

    👉 Action Step: Track your time and outcomes for one week—then evaluate what’s delivering value.

    ✂️ (04:00) Step 3: Cut Low-Impact Activities

    Just because something feels necessary doesn’t mean it’s helping. This part focuses on identifying tasks that can be delegated, automated, or eliminated altogether.

    👉 Action Step: Highlight any time-consuming, low-return tasks and decide if they should be adjusted or cut.

    📊 (05:00) Step 4: Make Data-Driven Adjustments

    Your intuition matters, but your data keeps you honest. Philippa walks you through how to schedule regular reviews and refine your strategy based on actual performance—not assumptions.

    👉 Action Step: Commit to a monthly business review session to analyze and adjust your plan using real data.

    🔮 (06:00) Final Thoughts & Next Week’s Preview

    Doing more isn’t the goal—doing what works is. By implementing these steps, you’ll craft a focused strategy that accelerates growth and frees up your time. Next week, join Philippa for a powerful personal reflection on overcoming imposter syndrome, a perfect way to close out June and step boldly into your next season of success.

    👉 Action Step: Start planning your business review calendar—don’t leave progress to chance!

    ✨ Special Announcements & Links

    🎯 Free 30-Hour EmpowerHer Discovery Session:
    https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

    🗂 New Self-Paced Empower Her Program:
    https://empowerherap.com

    📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

    📱 Connect with me: LinkedIn | Facebook | Instagram
    📧 Get in touch: info@channer-consulting.com
    Más Menos
    6 m
  • Episode 184: Streamlining Your Operations for Efficiency

    Episode 184: Streamlining Your Operations for Efficiency
    Jun 16 2025
    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and this month we’ve been diving into the key activities that drive business success. In the last two episodes, we explored how to identify and prioritize the core tasks that truly matter. Today, we’re taking it a step further by focusing on how to streamline your operations so your business runs smoother, smarter, and with a whole lot less stress. If you’ve ever felt buried under repetitive tasks, struggled with inefficiencies, or wished there were more hours in the day, this episode is your permission slip to simplify. You’ll walk away with tangible strategies to systematize, automate, delegate, and batch your way to a more efficient business. 🌟 ⏱ Episode Breakdown (00:00) Welcome + Recap of Previous Episodes Philippa recaps episodes 182 and 183, where she covered identifying and prioritizing core business tasks. This episode builds on that foundation by exploring how to optimize the execution of those tasks through streamlining. 🛠 Action Step: Get ready to apply everything you've been learning—this episode brings the "how" to the "what." (01:00) Why Streamlining is the Secret to Growth Streamlined businesses operate with more focus and less friction. Philippa shares how chaotic systems hold entrepreneurs back from scaling and explains why systemizing operations is crucial for long-term success. ✨ Action Step: Acknowledge where you’re putting out fires instead of building the business—and commit to making a change. (02:00) Step 1: Document and Standardize Your Processes This is your business’s operations manual in the making. Philippa dives into how creating clear, step-by-step instructions for recurring tasks can reduce decision fatigue and make delegation a breeze. 📝 Action Step: Pick one recurring task you do frequently. Write out the steps in a way that even a tech-savvy teen could follow. Then, test it! (04:00) Step 2: Automate Where Possible Save time and sanity by letting tools do the work. From scheduling apps to email sequences to Zapier workflows, Philippa shows how automation reduces errors and boosts consistency. ⚙️ Action Step: Identify one manual task you do regularly. Research a tool that can automate it—then try it out! (05:30) Step 3: Delegate and Outsource Non-Essentials Let go of control and free up your time. Philippa shares the benefits of hiring VAs, bookkeepers, and designers to handle tasks that don’t require your personal touch. 🙌 Action Step: Choose one task someone else could handle. Outsource it for one month and observe the results. (07:00) Step 4: Batch Similar Tasks Together Stop context-switching and start batching. Philippa explains how grouping similar tasks—like content creation or client calls—can significantly increase productivity. 🗂 Action Step: Look at your calendar and find one type of task you can batch this week. Schedule focused time to complete it all at once. (08:00) Step 5: Simplify Your Offerings and Processes More isn’t always better. Philippa breaks down why reducing complexity in your services and workflows leads to better clarity, easier management, and smoother growth. 🧩 Action Step: Review your offerings. What can you streamline or eliminate to simplify your business operations? 🔚 Closing Thoughts A streamlined business gives you more time, more peace, and more power to focus on growth. By implementing these five steps, you’ll create a foundation for long-term success without burning out. Next week, we’ll be diving into how to evaluate the impact of your activities to ensure you’re spending your precious time on what actually moves your business forward. Until then, keep shining—and remember: your business should work for you, not the other way around. ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced Empower Her Program: https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com
    Más Menos
    11 m
  • Episode 183: How to Prioritize Your Key Business Activities

    Episode 183: How to Prioritize Your Key Business Activities
    Jun 9 2025
    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and this month we’re digging into the business activities that actually drive your growth. If you’ve been tuning in regularly, you know we’re on a journey to help you build a smarter, more intentional business—one that works for you and not the other way around. Last week in Episode 182, we focused on identifying the tasks that genuinely move your business forward. This week, we’re taking that knowledge a step further—because knowing what matters is one thing, but knowing what to do first is where the magic happens. Prioritizing effectively is what helps you move out of reaction mode and into your CEO mindset, where you’re confidently steering the ship, not scrambling to bail water. So whether you’re mapping out your next big launch, managing a team, or still wearing all the hats—this episode is designed to help you find clarity, ditch the busywork, and create real momentum. ⏱️ Timestamps & Key Segments (00:00) Welcome & Episode Overview We begin by grounding ourselves in the “why.” Summer is a strategic season—while many slow down, it's your chance to ramp up for a powerful fall. I remind you how the Empower Her Program can support you during this planning phase. [INSERT LINK] to explore your options. (01:00) Step 1: Identify High-Value vs. Low-Value Tasks All tasks are not created equal—and if you’re spending hours tweaking your website or organizing your inbox, it might be time to reassess. I share a real example where I spent four hours trying to automate something that only saves me 15 minutes per week. That’s a classic case of a low-value rabbit hole. High-value tasks? Think lead generation, offer creation, follow-ups, and collaborations—things that actually bring revenue or visibility. 👉 Action Step: Write down your top 3 high-value and top 3 low-value tasks. Prioritize your schedule to reflect what truly drives results. (04:00) Step 2: Use the Eisenhower Matrix This powerful tool helps you organize tasks into four categories: Urgent & Important (e.g., client deadlines) Important but Not Urgent (e.g., content creation, networking) Urgent but Not Important (e.g., checking emails, last-minute posts) Neither Urgent nor Important (e.g., excessive admin work) I walk you through how this matrix can become your daily compass and reduce decision fatigue. 📌 Action Step: Review your current to-do list and categorize each task. Focus first on the urgent + important quadrant, and delegate or defer the rest. (06:00) Step 3: Set a “Top 3” Focus for Each Day Multitasking is a myth. Instead of juggling 15 to-dos, I want you to choose the three most impactful things you can do today. This method keeps you grounded and helps you end the day feeling accomplished—not exhausted. For example, if your business goal is client acquisition, your top three might include writing a pitch email, updating your services page, and posting a strong CTA on social. ✅ Action Step: Every morning, list your “Top 3” and tackle them before anything else. Let everything else fit around those, not the other way around. (07:30) Step 4: Set Boundaries to Protect Your Focus Distractions are inevitable—but boundaries are intentional. I encourage you to carve out "deep work" hours where you turn off notifications, silence your phone, and go heads-down. Batch your admin tasks. And most importantly—learn to say no to things that don't serve your current goals. If it’s not aligned with your growth priorities, it’s a distraction in disguise. Saying "no" now doesn’t mean "never"—it just means you're honoring your current season. 🔒 Action Step: Choose one new boundary you’ll implement this week—maybe it’s blocking off two hours of focus time or declining one non-essential meeting. 💬 Final Thoughts At the end of the day, prioritizing isn’t about doing more, it’s about doing what matters most. When you focus on what truly drives results—while letting go of the rest—you’re not just working smarter, you're reclaiming your power as the visionary behind your business. So let’s recap: Know the difference between high- and low-value tasks Use the Eisenhower Matrix to sort wisely Set your “Top 3” priorities each day Protect your time with boundaries that support your goals Next week in Episode 184, we’ll dive into streamlining your operations so prioritization becomes second nature. We’ll talk automation, delegation, and how to reduce the noise so you can stay laser-focused on growth. Until then, keep shining—and remember, when you prioritize what truly matters, success naturally follows. ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced Empower Her Program: https://empowerherap.com 📬 Subscribe for regular content on building ...
    Más Menos
    11 m
  • Episode 182: The 4-Step Focus Formula – Identifying the Core Tasks That Drive Your Business Forward

    Episode 182: The 4-Step Focus Formula – Identifying the Core Tasks That Drive Your Business Forward
    Jun 2 2025

    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today we're diving into a topic that strikes at the very heart of business growth and sustainability—identifying the core tasks that truly drive your business forward.

    As entrepreneurs, it's so easy to get swept up in busy work—answering emails, tweaking your website, getting caught in the social scroll—but the real question is: are those tasks actually pushing your business toward growth and profitability? In this episode, we're cutting through the noise with a practical, empowering 4-step process to help you reclaim your time and focus on what really matters.

    Summer is the perfect time to lay the groundwork for a powerful fall launch. Whether you're planning to join the Empower Her Program or just need to get your strategy in motion, this episode is your compass for staying on track and doing the work that truly moves the needle.

    ⏱️ Timestamps + Episode Breakdown

    (00:00) Welcome & Summer Strategy Talk
    We kick off with a reminder that summer is your strategic planning season. Learn how the Empower Her Program can support you in prepping for your fall success with options tailored to your needs—from masterminds to 1:1 coaching.
    ✨ Action Step: Take a look at your fall goals and consider which Empower Her pathway supports them best. [INSERT LINK]

    (01:00) Step 1: Align Your Tasks with Your Business Goals
    Not every task deserves your attention. If it doesn’t align with a core goal like revenue growth, brand awareness, or client acquisition—it’s time to reprioritize.
    🔥 Action Step: Write down your top 3 business goals for the next 6 months and check if your current daily tasks align.

    (02:30) Step 2: Identify Revenue-Generating Activities
    These are the tasks that keep your business alive and thriving—sales calls, follow-ups, delivering your core services.
    💼 Action Step: List your top 3 revenue-generating activities and block dedicated time each week to focus on them.

    (03:30) Step 3: Know the Difference Between Busy Work and High-Value Work
    It’s not about doing more—it’s about doing what matters. Learn how to spot and stop tasks that feel productive but don’t generate results.
    📊 Action Step: Track your tasks for 3 days and highlight what’s truly moving the needle—and what’s just noise.

    (04:30) Step 4: Eliminate, Automate, Delegate
    Reclaim your time! Whether it’s unnecessary meetings or tasks a VA could do in half the time, this is about building an efficient ecosystem.
    🚀 Action Step: Choose one task to eliminate, one to automate, and one to delegate this week.

    🌟 Final Thoughts

    The truth is, your business growth isn’t about doing more—it’s about doing what matters most. By identifying and committing to your core tasks, you’re setting yourself up for long-term sustainability and success.

    Next week in Episode 183, we’ll dive deeper into how to prioritize your key business activities so you can focus on work that delivers results. Until then, remember—you have the power to build a business that serves your life, not consumes it. Keep shining and stay intentional!

    ✨ Special Announcements & Links

    🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
    🗂 New Self-Paced Empower Her Program: https://empowerherap.com
    📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.
    📱 Connect with me: LinkedIn | Facebook | Instagram
    📧 Get in touch: info@channer-consulting.com
    Más Menos
    7 m
  • Episode 181: How to Adjust Your Content Frequency as Your Business Grows

    Episode 181: How to Adjust Your Content Frequency as Your Business Grows
    May 26 2025
    Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm thrilled to have you here as we wrap up our May series on content frequency. If your business is expanding, your content strategy should evolve too—without leaving you overwhelmed or inconsistent. In this episode, we're diving into how to adjust your content frequency to match your business's growth phase. You'll learn how to scale smartly, maintain quality, and keep your audience engaged while avoiding burnout. (01:00) The Importance of Evolving Your Content Strategy As your business grows, the strategies that once worked may no longer be effective. Increased responsibilities can limit the time available for content creation. It's essential to reassess your approach to ensure it aligns with your current capacity and goals. ✨ Action Step: Evaluate your current workload and determine if your content creation schedule is sustainable. Adjust as needed to maintain consistency without sacrificing quality. (02:00) Prioritize High-Impact Content Not all content yields the same results. Focus on creating content that resonates most with your audience and drives engagement. ✨ Action Step: Analyze your content performance metrics to identify which formats and topics generate the most engagement. Concentrate your efforts on these high-performing areas. (03:00) Automate and Systemize Your Processes Efficiency becomes crucial as your business scales. Implementing automation tools and systems can streamline your content creation process. ✨ Action Step: Utilize scheduling tools like Later, Buffer, or Trello to plan and automate your content distribution. This approach saves time and ensures consistency. (04:00) Delegate Strategically You don't have to do it all alone. Delegating tasks can free up your time for strategic planning and growth-focused activities. ✨ Action Step: Identify content-related tasks that can be outsourced, such as graphic design or copywriting. Consider hiring a virtual assistant for a few hours a week to handle routine tasks. (05:00) Test and Adjust Your Strategy Flexibility is key. Regularly assess the effectiveness of your content strategy and be willing to make adjustments based on performance data. ✨ Action Step: Experiment with different posting schedules or content formats. Monitor the results over a set period and refine your strategy accordingly. Final Thoughts Expanding your business doesn't mean you have to produce more content indiscriminately. The goal is to work smarter, not harder. By prioritizing impactful content, automating processes, delegating tasks, and staying adaptable, you can scale your content strategy effectively. Thank you for joining me today and throughout our May series on content frequency. I hope these insights have provided clarity and confidence in structuring your content for long-term success. If you're ready to take your content strategy to the next level, the Empower Her Program is here to support you. Whether you opt for the monthly mastermind or the full program with one-on-one coaching, you'll gain the tools and structure needed to build a sustainable marketing strategy. Check out the link in the show notes to learn more and get started. Until next time, keep shining—and remember, your content should grow with your business, not overwhelm it. ✨ Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com https://empowerherap.com to learn more about the Empower Her Program
    Más Menos
    7 m
  • Behind the Lens: Empowerment, Marketing, and Smart Systems with Liz Hansen

    Behind the Lens: Empowerment, Marketing, and Smart Systems with Liz Hansen
    May 22 2025
    Welcome back to the Empower Her Business Accelerator Podcast — the space where ambitious women get the strategy, encouragement, and tools they need to build businesses that thrive. I'm your host, Philippa Chandler, and this episode is a must-listen for any entrepreneur who's ready to grow a meaningful, mission-driven brand — without sleazy sales tactics. Today, I'm thrilled to welcome Liz Hansen, owner and photographer behind Chicago Boudoir Photography, the Windy City’s premier boudoir studio. Liz is so much more than a photographer. She’s a bold businesswoman who built a thriving company rooted in confidence, community, and smart systems. She's been featured on TEDx, NPR, and more, and in this episode, she’s pulling back the curtain on how she attracts her dream clients, builds trust, and automates with heart. Whether you're a solopreneur building from scratch or a CEO scaling a team, Liz’s approach to storytelling, tech tools, and intentional messaging will help you rethink how you sell and serve — while staying rooted in your mission. ⏱️ Episode Breakdown (00:00) Welcome + Guest Intro (01:00) Liz's journey from wedding photography to empowering boudoir (03:00) What boudoir photography really is (and why it's so transformative) (04:00) Creative marketing without relying on sexy visuals (05:00) Creating experiences vs. selling a product (06:00) How Liz uses in-person events and gift bags to build trust (08:00) Why female-only networking events matter for the right pitch (09:00) How Liz grew a Facebook group that now brings in 50% of her business (11:00) Tips for platform-specific engagement that actually works (14:00) The power of showing up authentically — and repelling the wrong audience (15:00) Balancing community building with strategic sales (17:00) What to send new contacts: phone calls, Facebook groups, or both? (18:00) Exclusive group-only content and behind-the-scenes bonuses (20:00) How automations helped Liz scale her high-touch business (24:00) Using systems to become more human, not less (29:00) Positioning your brand as small-but-personal in the inbox (30:00) Finding your deeper mission beyond making money (32:00) Why you are the secret sauce in your brand (34:00) How to connect with Liz and get free empowerment resources 💡 Key Insights from Liz Hansen Empowerment is a feeling, not a pitch: Liz’s marketing starts with helping women imagine a new version of themselves, not just a photo package. Facebook groups still work — if your audience is there: Liz’s group now drives 50% of her bookings, all through intentional content and nurturing. Authenticity is a filter, not a flaw: The goal isn’t to appeal to everyone. Liz embraces the fact that her real voice will attract the right clients. Automate with purpose: Smart CRM systems free up your time for real, human connection — and that’s where the magic happens. Know your why and own it: You’re not “just” selling a service. You’re solving a problem in a way only you can. 🌟 Next Steps & Final Thoughts This episode was a masterclass in thoughtful marketing and authentic growth. Liz reminded us that the right systems and the right story can create not just a business, but a movement. If you’ve ever struggled to balance automation with real connection, or to articulate your brand’s mission, her story is your blueprint. Next week, we’re diving into practical strategies for turning your marketing plan into a sustainable content calendar that actually saves you time — so make sure you’re subscribed and ready! ✨ Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Connect with Liz Hansen: Website: https://chicago-boudoir.com/ Free e-book: https://chicago-boudoir.com/free Social Media links: Facebook: https://www.facebook.com/chicagoboudoir VIP Facebook Group: https://www.facebook.com/groups/VIPChicago Instagram: https://www.instagram.com/chicago.boudoir/ TikTok: https://www.tiktok.com/@chicagoboudoir LinkedIn: https://www.linkedin.com/in/liz-hansen-9aab35173/ YouTube: https://www.youtube.com/@ChicagoBoudoirPhotography
    Más Menos
    36 m