I’ve sold out of signed books by sending one email. On a slow sales day, I've been able to send one email to my list and get dozens of sales, completely changing the course of that week.That's the power of email marketing, and building an email list is something I wish I hadn't put off the first few years of my creative journey. Today we’re talking about the fundamentals of getting started with email marketing: the platform, the set up, the lead magnet, and more.Resources mentioned in today's video:Get on the waitlist for my email marketing course, coming soon: https://www.marketingbyshelby.com/emailNEW free quiz: what's your creative marketing superpower? https://www.marketingbyshelby.com/quizMailerlite, my email marketing platform of choice (affiliate link): https://www.mailerlite.com/a/6m6hIJTYujG6

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

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Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.