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INSIDE THIS EPISODE:
Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing.

She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll also learn about the segmentation tools she uses, her favorite metrics to track, and the key lessons she learned during a recent launch.

If you're trying to grow your email list or make your content work harder for your business, this is for you.



GUEST RESOURCES:
😎Guest: Carlissa LeBlanc – Content Creator, Marketing Strategist & Batch Creation Expert

🎙️Podcast: Side HustlHER

Connect on Social Media: https://www.instagram.com/carlidorlynn

Join her online community: http://www.cdcreativecoagency.com/newsletter


🌐Website: www.cdcreativecoagency.com





LISTEN OUT FOR:

✅ How she pivoted from social media management to batch content creation

✅ How combining multiple passions shaped her unique business model

✅ How email marketing supports community building and lead generation

✅ Automating marketing and content delivery using email

✅ How segmentation helped her target the right audience

✅ The power of sending emails that deliver real value





📌 HIGHLIGHTS FROM THIS EPISODE:
Want to use email marketing to build community and scale your content creation? Here’s how Carlissa makes it all work — even on autopilot.

⏰ 8:37 – The role email marketing plays in her business.

⏰ 13:54 – The fears and triggers that led her to take email marketing seriously.

⏰ 17:09 – Creating a seamless ecosystem: email + social media working together.

⏰ 25:34 – How she uses content pieces to build powerful lead magnets.

⏰ 27:00 – Her event goals and how she originally planned to sell tickets.

⏰ 28:55 – How giveaways helped her grow her email list.

⏰ 33:58 – The unexpected challenges she faced during her event (and how segmentation played a role).

⏰ 37:30 – The tools she uses for segmentation and automating emails.

⏰ 40:29 – What she would do differently next time.

⏰ 43:08 – Live launches vs evergreen campaigns: what’s better?

⏰ 43:58 – Her favorite email marketing metrics to track.

⏰ 44:49 – How she performs regular audits on her email campaigns.

⏰ 48:44 – A new project she’s working on and what’s coming next.





Online Email Marketing School 🎓-
I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
To get started, visit our store or find us on social media.
Email Marketi

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Send us a text

In this episode, launch expert and business strategist Yai Haddy shares how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File.

From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again.

Whether you’re planning your first launch or want to scale your efforts with email, this episode is your blueprint.



GUEST RESOURCES:

🎙️Guest: Yai Haddy – Business Strategist, Launch Expert, and Creative Director

📌Instagram: Process Toolbox

🌐Website: https://yaihaddy.com

🚀Grab Her Big Launch File😉: https://yaihaddy.com/big-launching

YOU'LL DISCOVER MY EXACT LAUNCH PROCESS & RESULTS (HIGHLIGHTS):

Ready to turn scattered launch efforts into a results-driven system? Tap into the strategies that helped Yai build and sell her Big Launch File!

⏰ 0:32 – Difference between soft launch and hard selling

⏰ 8:39 – The goals she set out for her hard sell strategy

⏰ 10:19 – The number of emails she used for her launch

⏰ 12:00 – Other marketing channels she used besides email

⏰ 13:00 – How she created an ecosystem across platforms that supported her launch

⏰ 14:44 – How she organized her emails from strategy to execution

⏰ 15:16 – How she used social proof and endorsements to boost trust

⏰ 16:20 – The key metric she tracks in her email campaigns

⏰ 26:02 – Lessons learned from launching her Big Launch File — and what she’d do differently

⏰ 31:11 – How she strategically used discounts in email marketing

⏰ 34:50 – Her #1 tip for turning followers into subscribers

Online Email Marketing School 🎓-
I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
To get started, visit our store or find us on social media.
Email Marketing Course - https://nestuge.com/briefcase
LinkedIn - https://www.linkedin.com/company/sapphirelearninghub
Instagram - https://www.instagram.com/sapphirelearninghub

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Send us a text

Email marketing isn’t just about selling—it’s about building a community, fostering meaningful conversations, and driving real conversions. In this episode, Elohor Lucky shares her journey of using themed email series to create structured, result-driven campaigns. Discover how to craft emails that captivate your audience, optimize feedback, and continuously evolve your email marketing strategy.

GUEST RESOURCES:

🎟 Link to Conference: thegrowconference.co/dcc

📌 Instagram: @digitalcreatorchic

🌐 Google: https://thedigitalcreatorchic.com/

READY TO CREATE A HIGH-CONVERTING EMAIL STRATEGY? HERE’S HOW 👇

🕒 2:10 - How she uses email marketing to build engagement and sales.

🕒 3:05 - The challenges that led her to start a themed email series.

🕒 5:26 - How she developed the idea and structure for themed emails.

🕒 13:06 - How long it took to refine her themed email strategy.

🕒 14:34 - The perfect balance between value-driven and sales emails.

🕒 22:50 - Differentiating email-only content vs. content for social media.

🕒 28:40 - Top 3 tips for launching a successful themed email series.

🕒 31:41 - Common mistakes to avoid when starting themed emails.

🕒 35:47 - Storytelling vs. direct selling—which works better in email?

🕒 36:44 - Her #1 tip for writing subject lines that get opened.

Online Email Marketing School 🎓-

I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

To get started, visit our store or find us on social media.

Email Marketing Course - https://nestuge.com/briefcase

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https://www.instagram.com/sapphirelearninghub

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/