Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone.

If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in.

In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies, breaks down why email campaigns are the gravitational center of any high-performing B2B growth marketing strategy. Whether you lead a legal tech company, manage business development at a law firm, or work at a marketing automation agency, this episode delivers expert advice to help you generate qualified leads, improve CRM integration, and accelerate revenue.

You’ll walk away with a clear roadmap to make your email campaigns smarter, more personal, and ROI-driven—without falling into the "spray and pray" trap.

What You’ll Learn

• Why email campaigns bridge the gap between inbound and outbound
• 7 key steps to building high-performing email campaigns
• How to use your CRM to track engagement and prioritize follow-ups
• The importance of privacy law compliance (and what happens if you ignore it)
• How AI enhances timing, targeting, and scoring in your email strategy
• Real-world examples of email campaigns that convert without being “salesy”

Keywords

email marketing firms, marketing automation agency, growth marketing

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