“ I could take my time. That's a really big one because so many times, when we're in a crunch, you really wanna hire before you get to that. Because what happens is, when you hire, when you're in a crunch, you may end up settling or you may not pick the best fit.”
-Nacondra Moran

In part 2 of this great conversation, Nacondra Moran, founder of Exceptional Tax Services shares how she transformed her business by embracing intentional growth, setting boundaries, and investing in community and clarity.

In this interview, you’ll learn…

• How to package your bookkeeping services with clarity & confidence
• The importance of hiring proactively, not reactively
• Why clarity of vision is essential when growing your firm and team

To learn more about Nacondra, click here.

Connect with her on LinkedIn.

Listen to her podcast here.

Time Stamp:

01:00 – Evolving from underpricing to a structured, value-based model
03:30 – Avoiding scope creep with clear packaging & engagement terms
06:30 – Learning from industry peers & mentorship
08:00 – Hiring progression: contractors to full-time team members
10:30 – Hiring tips: clarity, culture fit & job roles
13:00 – Lessons from hiring missteps & finding the right fit
16:30 – Aligning business growth with personal values
19:00 – Starting her podcast & sharing her journey
21:00 – Using podcasting to build trust & attract clients
24:00 – Power of content & visibility in building authority
27:00 – Helping clients navigate money fears with transparency
30:00 – Where to connect with Nacondra & follow her work

This episode is brought to you by our great friends at Sage!

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