Many agencies think their biggest struggle is revenue. In reality, the real challenge often lies in profitability. Without understanding their true costs and margins, agencies can fall into the trap of chasing more clients without improving their bottom line.

In this episode of the Powerful Marketers podcast, Mari-Liis Vaher, co-founder of Powerful Marketers, sits down with Marcel Petitpas, CEO and co-founder of Parakeeto. Marcel specializes in helping agencies track the right metrics to improve profitability and make data-driven decisions.

💭 Key discussion points:

1️⃣ Why profitability matters more than revenue?

2️⃣ The Four MVPs Process (minimum viable problem, point of view, process, product)

3️⃣ The Channel Maturity Model

4️⃣ When to add a new channel to your marketing activities?

5️⃣ How to build effective funnels?

🔗 Links mentioned on the episode:

• Free Toolkit for agencies
• Parakeeto Foundations Course
• New Book: “Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control” by Dan Martell, Matt Verlaque, Johnny Page, and Marcel Peptitas

Get in touch with Marcel Peptitas and Parakeeto:

• Parakeeto website: www.parakeeto.com
• Marcel’s website: www.marcelpetitpas.com

Personal Social Media handles:

• Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/
• Instagram: https://www.instagram.com/marcel.petitpas/
• Facebook: https://www.facebook.com/agencyprofitability

Company Social Media handles:

• Instagram: https://www.instagram.com/getparakeeto/
• Twitter: https://twitter.com/Parakeeto
• TikTok: https://www.tiktok.com/@getparakeeto
• Facebook: https://www.facebook.com/parakeeto

💡 Submit your own marketing challenge or topic you'd like for us to discuss in a future episode: https://powerful-marketers.com/podcast/

🌟 Join the Powerful Marketers Hub for in-depth discussions on marketing, sales, leadership, and more: https://powerful-marketers.com/hub/

#marketing #marketingpodcast #marketingtips #marketingstrategy #marketingchallenges