E98: Are your leads killing your business? Podcast Por arte de portada

E98: Are your leads killing your business?

E98: Are your leads killing your business?

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Are legacy lead gen tactics doing more harm than good?

In this episode of B2B Marketing Futures, host Joaquin Dominguez is joined by a powerhouse panel of marketing leaders to explore how outdated lead models are slowing growth — and what to do instead.


You’ll hear from:

• Mark Osborne, Author of Are Your Leads Killing Your Business?

• Adrian Morgan, Sr. Director of Marketing Ops at Tenable

• Shana Brewer, Director of Global Campaigns at Veeam

• Taylor Whetstone, Marketing Ops Manager at Augury

• Tyler Rittmaster, Marketing Analytics Lead at UserTesting


Together, they unpack:

  • Why MQLs are being replaced by revenue-focused metrics
  • How to align marketing, sales and success around shared goals
  • Smarter lead scoring that reflects real buying journeys
  • ABX, forecasting, and treating customers like future leads


If you’re still reporting on lead volume, it’s time to rethink your revenue engine.

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