Rachel Catanach is Senior Partner and General Manager of FleishmanHillard’s New York operations, responsible for people development, cultivating existing client relationships, and securing new business. She has held this position since November 2021. She also spearheads the firm’s Global Executive Advisory initiative.

A New Zealand native, Rachel started her communications career as a business journalist and at in-house public relations positions before stints at Sweeney Vesty Limited in New Zealand, and then Waggener Edstrom, as General Manager of their Hong Kong operations.

In July 2007, she joined FleishmanHillard Hong Kong as General Manager and in 2016 was promoted to President of FleishmanHillard’s Greater China operations, responsible for growing the firm’s presence and reputation in this highly dynamic market.

Rachel is a strong advocate for the PR industry and a regular commentator on industry issues and trends. She has presented at Summer Davos in Dalian, moderated on the main stage at the Cannes Festival of Creativity, and was a key writer and contributor to The Page Society’s most recent thought leadership report, Beyond Communication: CCO Leadership in Navigating New Complexity. She has received many awards and in 2024 was recognized by PR Week as a Woman of Distinction.