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Trench Leadership: A Podcast From the Front is humbled to have been named #5 in the Top 20 for Best Canadian Leadership-themed podcasts for 2025.

How do some leaders effortlessly build connection while others struggle to gain trust? The answer might be simpler than you think—they're master storytellers.

Shaun Bernstein, a journalist-turned-lawyer-turned-Chief Storyteller at The Write Stuff Agency, unpacks the transformative power of narrative in this compelling conversation. With disarming candor, he shares his own journey of career pivots, burnout, and reinvention, demonstrating in real-time how authentic storytelling creates the "know, like, trust" foundation essential for leadership.

Even in today's technology-saturated environment, our fundamental human need for connection remains unchanged—and stories are the most powerful tool we have to satisfy that need. What makes this conversation particularly valuable for emerging leaders is its practicality. Shaun offers guidance on which stories to share, when vulnerability is appropriate, and how storytelling can bridge divides between team members who might not naturally connect.

Whether you're leading a team for the first time or looking to deepen trust with your existing colleagues, this episode offers both inspiration and actionable advice for harnessing the hidden power of your own stories.

Listen in and discover how transforming your leadership is just one story away.

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Trench Leadership: A Podcast From the Front is humbled to have been named #5 in the Top 20 for Best Canadian Leadership-themed podcasts for 2025.

Connect to Trench Leadership:
YouTube: https://www.youtube.com/channel/UCYnaqOp1UvqTJhATzcizowA
Trench Leadership Website: www.trenchleadership.ca
LinkedIn: https://www.linkedin.com/company/trench-leadership-a-podcast-from-the-front/?viewAsMember=true


Are you looking for a podcast editor/producer? Do you enjoy the quality of the show? The editor of Trench Leadership, Jennifer Lee, is taking new clients. Reach out at https://www.itsalegitbusiness.com.

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If you have a topic that you're passionate to hear more about, feel free to reach out at simonk@trenchleadership.ca to connect and share your ideas.