Don't Hit Publish Yet: Launching Your Podcast the Right Way
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Don't Hit Publish Yet: Launching Your Podcast the Right Way
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This podcast episode is all about launching a successful podcast. I argue that proper planning and execution during launch are crucial for long-term growth. Here are the key takeaways:
Treat podcasting like a business launch: Don't just publish episodes haphazardly. Define your niche, target audience, and goals beforehand.
Create a content calendar and batch episodes: Batching episodes in advance ensures consistency and helps you avoid missing upload schedules. (SHE SAYS lol do as I say not as I do 🤦🏻♀️)
Launch strategy:
- Release 3 episodes on day 1:
- Utilise a "hype squad" to promote your launch: Encourage your network to share your podcast on social media and email lists.
- Aim for a high volume of listens, ratings, and reviews on launch day to improve visibility on the podcast platforms.
Long-term success:
- Consistency is key: Maintain a regular upload schedule to build trust with listeners.
- Use your podcast as a lead generation tool: Offer valuable content and calls to action to attract potential clients.
- Track and analyse data: Monitor download numbers, listenership metrics, and audience engagement to gauge growth and identify areas for improvement.
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