Take a breath. We’re halfway through the year, and this episode is your invitation to pause and reflect. I’m walking you through how I’m setting aside two full days to audit my business, pull real data, and intentionally map out the next six months. This is your sign to slow down, zoom out, and move forward with clarity.

👋 I’m Michelle Kline, founder of DogCo Launch and host of the DogCo Secrets podcast, where I help pet care companies grow and scale without burning out. Today’s episode is about how I personally approach mid-year planning and how you can use this time to recalibrate your own goals.

If you’ve been running full speed since January, this is your invitation to press pause, reflect, and re-align.

💥 Key Takeaways:

• Why planning time must be scheduled to actually happen
• What kind of data I’m pulling to guide decision-making
• How I’m using AI to evaluate performance trends
• Why I don’t mind changing goals mid-year

🎟️ Come to the DogCo Business Summit

In-person and digital tickets are available now for the DogCo Business Summit in Winston-Salem, NC, September 26–28.

🛒 https://dogcosummit.com

🎤 Featuring Joey Coleman and other top-tier pet business experts

🧠 Resources Mentioned:

• Mid-year business planning

• Time tracking and goal audits

• Uploading your data to ChatGPT for insights

📬 If this episode gave you clarity or made you pause in a helpful way, please share it with a fellow business owner.

🤯 Are You Building Your Business for YOU or for Everyone Else? If you’ve ever found yourself stuck between what your team needs, what your clients want, and what you actually envisioned when you started your business, this episode is for you. I’m Michelle Kline, founder of Dog Co. Launch and host of the Dog Co. Secrets Podcast, and today we’re tackling one of the most important strategic questions every pet care business owner needs to answer:

Who is your business really built to serve?

I’ll walk you through how to clarify that answer, how to realign your goals when it’s out of sync, and how to start making decisions that protect your why, not just your revenue.

👇 Jump to what matters most using the chapters below and don’t forget, summit tickets are open!
🎟️ DogCo Business Summit: https://dogcosummit.com

💥 What’s Inside This Episode:
• Re-centering your role as the owner
• Redefining “who you serve” across clients, team, and self
• Spotting imbalance before it burns you out
• Practical frameworks for setting business priorities

📢 Ready for Next Steps?
💡 Join me at the DogCo Business Summit this September in Winston-Salem or virtually. This is where next-level clarity and community come together.
🎟️ https://dogcosummit.com

This Hot Tip Friday episode is all about Call to Actions (CTAs) and why they might just be the easiest, most impactful fix you can make to your website, social, and general marketing today.

Whether you’re a dog walker, pet sitter, or service-based business owner in the pet care space, a clear, compelling CTA can be the difference between someone clicking and someone bouncing. In this episode, I break down how to build strong CTAs, how to avoid common pitfalls, and how to use them across your website and social media to actually get more conversions without shouting or selling.

💥 3 Quick Takeaways

• Clear CTAs reduce brain fatigue and increase clicks

• Short, action-driven language always outperforms long descriptions

• Placement and contrast matter just as much as wording

🎟️ Come meet me in person (or online!)

The DogCo Business Summit is happening in Winston-Salem, NC, September 26-28, 2024.

Join me for three days of business growth, community, and strategy built for pet care professionals.

👉 Tickets available now: https://dogcosummit.com

🔗 Links & Resources

• DogCo Summit Tickets: https://dogcosummit.com

• Follow me on Instagram: https://www.instagram.com/michelleckline

• Join the DogCo Facebook Group: https://www.facebook.com/groups/917885736018212